`JURASSIC' SEQUEL PROMPTS PUSH FOR UNIVERSAL STUDIOS PRODUCTS.Byline: Dave McNary Daily News Staff Writer Universal Studios has started moving toward a major expansion of its retail licensing and sales efforts to take advantage of its best-known brand names, a top executive has disclosed. The initial focus of the expansion is part of the studio's overall marketing push for its upcoming blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. ``The Lost World,'' Steven Spielberg's sequel to his 1993 mega-hit ``Jurassic Park.'' Cynthia Cleveland, president of merchandising and licensing, said the studio has been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to boost its presence in retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → and launch its new Universal Studios brand. ``The studio name, which is associated with the excitement of Hollywood, is one that we have not really capitalized on yet,'' she said. Universal licenses and markets properties, including ``Rocky and Bullwinkle,'' ``Apollo 13'' and ``Babe Babe Paul Bunyan’s blue ox; straightens roads by pulling them. [Am. Lit.: Fisher, 270] See : Strength ,'' but it and other studios have lagged behind Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . in terms of retailing their brands and characters, with Disney operating a chain of more than 550 outlets and Warner Bros. stores featured in more than 160 locations. Cleveland said there are no immediate plans to launch a Universal retail chain, but she emphasized that her group plans to expand sales by using library properties such as ``The Land Before Time,'' Alfred Hitchcock films and classic monster movies such as ``Frankenstein'' and ``Dracula.'' The group has also announced this week a series of hires and promotions: Timothy Rockwell, who was vice president of sales and marketing for Jet Set Childrens Apparel, has been hired as senior vice president of sales. Rosalind Nowicki has been promoted from senior director of licensing to vice president of apparel and home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. . Vice President of sales John Dumbacher has taken the new post of vice president of retail. Cleveland said the expansion strategy partly reflects the success of studio owner Seagram Co. in promoting its strongest brands. CAPTION(S): 3 Photos Photo: (1) DUMBACHER (2) NOWICKI (3) ROTHWELL |
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