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`If you work with talented people, it pushes you'.


The prospect of spending hours stuck in endless meetings and knowing exactly how each working day will pan out drove Simon Jones Simon Jones may refer to:
  • Simon Jones (actor) (born 1950), British actor (played Arthur Dent in the BBC Hitchhiker's Guide to the Galaxy radio and TV-series)
  • Simon Jones (cricketer) (born 1978), Welsh cricketer who plays for England
 into the creative - and unpredictable - world of marketing and communications.

Simon, 39, is joint managing director of marketing and communications agency Guerilla Communications, in Westgate Companies
  • Westgate Resorts
Places
United Kingdom
  • Westgate, County Durham
  • Westgate, Lincolnshire
  • Westgate, Newcastle upon Tyne
  • Westgate, Norfolk
  • Westgate Common, in West Yorkshire
  • Westgate Hill, in West Yorkshire
 Road, Newcastle Newcastle, city, Australia
Newcastle, city (1991 pop. 262,331), New South Wales, SE Australia, on the Pacific Ocean. It is the center of one of the country's largest coal-mining areas and is a large port. Coal, wool, iron and steel, and wheat are exported.
.

It's his job to make sure things run smoothly at the agency, which helps its 15 clients with campaigns in TV, print and online advertising, corporate identity and marketing.

His typical working day starts at 8.30am when he catches the train from his home in York York, former name of Toronto, Canada
York, Ont.: see Toronto, Ont., Canada.
York, city, England
York, city (1991 pop. 123,126) and district, North Yorkshire, N England, at the confluence of the Ouse and Foss rivers.
 to Newcastle and begins to catch up on e-mails and phone calls en route.

By the time he arrives at the office, at 9.30am, there are yet more phone calls to deal with, ensuring work for the day's meetings is prepared and liaising with or visiting clients, printers and partner agencies.

Keeping a cool head is part of a day's work for Simon, who has 12 staff.

He said: "I usually have time for lunch, it just depends on the day.

"Sometimes it's inside or outside the office. No two days are ever the same.

"You can have problems that just blow up overnight. Every day is fluid.

"You try to plan your day and generally try to stick to your plan but you always have to recognise that in the business we are in, things can change."

It's this diversity and uncertainty, coupled with the creative environment of the world of marketing, that Simon appears to thrive on.

He said: "I like the creativity of my job.

"You get to work with people who are constantly trying to push themselves. It's a creative environment, a dynamic environment.

"I like the fact no two days are ever the same. "My nightmare would be to be stuck in one meeting after another and get to 5.30pm and realise you have achieved nothing.

"One of the things I like about this industry is that it's results driven. It's satisfying.

"I get a lot of pleasure out of it. It can be hugely frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 but brilliantly satisfying. If you work with talented people, it pushes you to do better."

His working day usually means that he's back at home with wife Deborah, 39, and children Callum, eight, Keiran, seven, and Megan, two, by 7.30pm - unless he's entertaining clients.

Juggling home and work life can be tough but Simon always tries to make sure he keeps weekends work-free.
COPYRIGHT 2003 MGN Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003 Gale, Cengage Learning. All rights reserved.

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Publication:The Journal (Newcastle, England)
Date:Apr 25, 2003
Words:413
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