`ICE'd' Sorenson Codec Fires Up Video Compression at QuickTime Live!; New Hardware Enables High Quality Sorenson Video in Real Time.LOGAN, Utah--(BUSINESS WIRE)--Nov. 15, 1999-- Sorenson Vision, Inc. praised the performance and quality of the ICE'd version of Sorenson Video(R) 2.1 first unveiled to the public last week at QuickTime Live! in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . ICE'd Sorenson Video, the latest in a recent series of improvements to its highly acclaimed QuickTime video codec (1) A hardware circuit that converts analog video (NTSC, PAL, SECAM) into digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See codec. , allows developers to compress digital video four to seven times faster than before. Brent Kelly, Sorenson Vision's director of marketing, said: "This latest product is just another example of Sorenson's commitment to both speed and excellence." ICE'd Sorenson Video builds on the advantages of Sorenson Video 2.1, with added optimizations for faster processing when used with the Ultra BlueICE board from Integrated Computing Engines, Inc. (ICE). The BlueICE card is a multiprocessor board which features an array of eight Philips Trimedia multimedia processors. Together, ICE'd Sorenson Video and Ultra BlueICE create a blazing fast combination that enables the compression of standard video in real time. Bob Sullivan, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ICE, points to Sorenson as the "industry standard" codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, for multimedia video. He adds: "Their 2.1 release raises the bar even higher by providing considerable advances in compression performance and quality--advances that ICE leverages heavily in our ICE'd implementations." With video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. ranking as one of the most challenging and time-consuming tasks in multimedia content creation, industry experts expect the ICE'd codec to draw approval from developers everywhere. As Sullivan notes, "I'm sure the QuickTime user community will embrace Sorenson's latest release as yet another example of the company's commitment and ability to provide unmatched tools for distribution of rich media content." ICE'd Sorenson Video is available as part of Terran Interactive's "Power Suite," which includes an Ultra BlueICE PCI card A circuit board that plugs into the computer's PCI bus and contains the control electronics for a peripheral device. Starting in the latter half of the 1990s, PCI became very popular. See PCI. accelerating Sorenson Video, an accelerated version of Terran's Media Cleaner Pro, and QDesign's Pro Edition Music Codec. The bundle, which sells for $6,499, is available online at http://www.terran.com. Sorenson Vision, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Utah, was founded by James L. Sorenson, noted businessman and holder of more than 50 patents in fields ranging from medial devices to imaging. Among Sorenson's other companies are DataChem Laboratores, Sorex Medical, and Sorenson Laboratories. More information about Sorenson Vision can be found at the company's website at http://www.sorensonvision.com. Integrated Computing Engines, a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation , has its headquarters in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. . ICE is a leader in desktop special effects solutions used in digital post-production, compositing, visual effects, broadcast, animation, and compression. ICE's home page is http://www.iced.com. Terran Interactive is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Media 100 and is a leading developer of powerful and easy-to-use tools for preparing streaming media, including Media Cleaner Pro, Terran's flagship product. Terran's home page is http://www.teran.com . QuickTime is Apple Computer's award-winning, industry-standard software architecture for creating and publishing digital media using Mac OS and Windows operating systems. For additional information on QuickTime, please visit the QuickTime website at http://www.apple.com/quicktime. Apple's home page is http://www.apple.com. All products and brand names are trademarks or registered trademarks of their respective holders. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion