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`How Sweet --Faith-- It Is!' DSI Toys Celebrates Shipment of One Millionth SWEET FAITH Doll.


Business Editors

HOUSTON--(BUSINESS WIRE)--Oct. 10, 2000

The folks at DSI (Dynamic Systems Initiative) An umbrella term for a suite of Microsoft products that help manage the Windows environment in large enterprises. DSI was introduced in 2003.  Toys Inc. (Nasdaq:DSIT) are "keeping the faith" -- SWEET FAITH(R) that is -- by celebrating shipment of their one millionth SWEET FAITH doll sold in the U.S.

Introduced at Toy Fair '99, this innovative doll who recites a version of the Bedtime bedtime Sleep disorders The time when one attempts to fall asleep–as distinguished from the time when one gets into bed  Prayer, reached this prestigious milestone without the benefit of any TV advertising. "The response has been tremendous," said Michael J. Lyden, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , "as we seem to have answered a need in the marketplace for a doll that gives parents opportunity to reinforce family values family values
pl.n.
The moral and social values traditionally maintained and affirmed within a family.
 amid the pressures of a modern, fast-paced world."

Inspired by SWEET FAITH's success, the Houston-based company has launched an entire brand of "family values" dolls. Each doll in the new Pride & Joy(TM) collection has been designed to represent wholesome ideals and family values. While SWEET FAITH recites a bedtime prayer, other dolls like DEAR GRACE(TM) and PRECIOUS PRAYERS(TM) recite a mealtime prayer and The Lord's Prayer, respectively.

The Company designs, develops, markets and distributes high quality, innovative dolls, toys and consumer electronics products. Core products include youth electronics such as Tech-Link(R) brand communications products, Kawasaki(R) brand of musical toys, Girlz Rule!(TM) brand interactive electronics and GearHead
For the Transformers character see Gearhead (Transformers).
Gearhead is the name of 2 DC Comics supervillains. History
Unrevealed
First appearing in Steel #14 (April 1995), the first Gearhead appeared in Steel
(TM) brand remote control vehicles, Blockmen(R) brand building systems, and a full range of doll brands including Sweet Faith(R), Pride & Joy(TM), Hush Li'l Baby(TM), Little Darlings(TM) and Elite(R) brand of Lifetime Play Dolls(TM). The Company's Web sites can be reached at http://www.DSItoys.com and http://www.blockmen.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Statements in this press release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new and existing products, capital resources, and future financial condition and results are forward-looking. Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 involve risks and uncertainties, which may cause DSI's actual results in future periods to differ materially and adversely from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of DSI's customers, competition, and other factors discussed from time to time in DSI's filings with the Securities and Exchange Commission.
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Publication:Business Wire
Date:Oct 10, 2000
Words:379
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