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`Fund Advisor' Offers Impartial Mutual Fund Recommendations; American Century Launches Online Investment Advice Service.


Business Editors

KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.--(BUSINESS WIRE)--April 27, 2000

American Century Investments American Century Investments is a privately held investment management firm. Its headquarters are located at 4500 Main in Kansas City, Missouri, near the famous Country Club Plaza. It was formerly known as Twentieth Century Investments. The company was founded by James E.  today announced the initial release of Fund Advisor(a) -- an online mutual fund advice engine now available at www.americancentury.com. The online service was created by Acumation, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of American Century This article is about the term used for American power in the 20th century. For the investment company, see American Century Investments.

"American Century" is a term coined by Time
 Companies, Inc. that specializes in portfolio optimization systems. The new online system not only allows personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 investment goal-setting, but also recommends mutual funds available through a user's current fund family or financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 provider.

"With Fund Advisor, we set out to create a high-quality online advice engine that combines American Century's 40-plus years of investment expertise, the latest quantitative methodologies and live customer support," said Randall Merk, Acumation board member and senior executive at American Century. "In addition, this truly impartial advice engine recommends the most appropriate mutual funds for the investor's goals from a universe of 4,500 funds -- whether or not they are American Century funds."

Fund Advisor has several features that distinguish it from most other online advice engines. For example:

-- Fund Advisor enables the investor to create multiple,

personalized investment goals rather than a retirement-only

goal.

-- The product offers specific no-load mutual fund No-load mutual fund

An open-end investment company whose shares are sold without a sales charge. There can be other distribution charges, however, such as Article 12B-1 fees. A true no-load fund has neither a sales charge nor a distribution fee.
 

recommendations from a variety of fund firms for each

goal-specific portfolio.

-- Fund Advisor allows investors to designate mutual fund

assets to more than one goal.

-- Fund Advisor offers recommendations on mutual fund holdings

regardless of where they are held--so it's unnecessary to

move money to American Century in order to use Fund Advisor.

-- Fund Advisor provides free, live customer support-- an

e-mail link to American Century through which trained

representatives provide real-time assistance.

In a subsequent version of the product, Fund Advisor will feature a "Do It!" function that can execute mutual fund buy/sell recommendations at the push of a button for users who are on the American Century Brokerage or mutual fund platforms. Or, if non-American Century investors decide to act on the product's buy/sell recommendations, Fund Advisor will provide information, such as 800-numbers, on how to execute the transactions on other fund complex or brokerage platforms.

"`What mutual fund should I buy?' is the most frequently asked question by investors today," said Mark Killen, senior vice president of American Century. "There's clearly a growing segment of investors who want some guidance to help them navigate through the sheer number of mutual fund offerings in the market. Fund Advisor provides mutual fund selection advice to all types of investors -- from those who prefer a totally online experience, to those who may want to access online advice in order to prepare for a discussion with a Financial Advisor. Even more, Fund Advisor is designed to offer recommendations for every investing style -- from the most conservative to the most aggressive."

In order to maintain privacy and security, Fund Advisor requires the establishment of a OnePIN -- an identification code unique to the American Century Web site. Once a OnePIN is created -- a service that is available to shareholders and non-shareholders alike -- the user is ready to access Fund Advisor. Initially, the user is queried on personal financial information, investment experience, risk tolerance Risk Tolerance

The degree of uncertainty that an investor can handle in regards to a negative change in the value of their portfolio.

Notes:
An investor's risk tolerance varies according to age, income requirements, financial goals, etc.
, and goal-by-goal investment timelines. A risk profile is then created for each goal that helps to determine the optimal mutual fund selections for that goal.

"Fund Advisor employs a goals-based investment philosophy," said American Century's Merk. "The sophisticated system repeatedly simulates potential returns over specified time horizons in order to determine if the financial goal is achievable. Fund Advisor then proposes mutual funds with the maximum return potential and the minimum risk reflecting the risk/reward parameters established by the user."

American Century is a mutual fund, brokerage and investment services company serving nearly two million individual and institutional investors Institutional Investor

A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions.
. It was recently selected as one of FORTUNE Magazine's 100 Best Companies to Work for in America. Through its broad selection of more than 70 mutual funds, the Kansas City, Missouri-based company manages more than $115 billion in assets. James E. Stowers James E. Stowers (born 1924) is the founder of American Century Investments and the Stowers Institute for Medical Research.

Born and raised in Kansas City, Missouri, Jim Stowers graduated from Kemper Military School in Boonville, Missouri.
 Jr. founded the company in 1958 and serves as chairman. His son, James E. Stowers III, is chief executive officer and William M. Lyons is president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
. For more information on company products and services, visit its Web site at www.americancentury.com.

Acumation, Inc., a Registered Investment Advisor Registered Investment Advisor (RIA) is a designation obtainable in the United States by an individual who has registered with the U.S. Securities and Exchange Commission or state regulatory agency (where the primary business is situated or multiple States in some cases) in  and a wholly-owned subsidiary of American Century Companies, Inc., offers specific and impartial investment advice and mutual fund recommendations to individual investors via the Web. Acumation's portfolio optimization system merges human expertise with innovative technology in order to create online, advice-based investment tools. The firm is staffed with professionals in finance, mathematics, technology, systems programming and mutual fund management and has offices in Kansas City, Missouri Kansas City is the largest city in the state of Missouri. It encompasses parts of Jackson, Clay, Cass, and Platte counties and is the anchor city of the Kansas City Metropolitan Area, the second largest in Missouri, which includes counties in both Missouri and Kansas.  and Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
. For more information on the company, visit its Web site at www.acumation.com. American Century may receive management, service or other fees from funds recommended through Fund Advisor. These arrangements are described in Acumation's Form ADV Form ADV

An SEC form for reporting information about an investment adviser, including education, business, regulatory problems, services, and fees. The form has two parts, and an investor should read both prior to employing the services of an investment
 Part II.

(a) Patent Pending

For more information on any of our funds, please call 1-800-345-2021 for a prospectus. The prospectus contains important information, including charges and expenses, and should be read carefully before investing or sending money.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 28, 2000
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