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`First Internet FIFA World Cup' Brings Commercial Support of 45 Companies to FIFAworldcup.com, the Most Popular Sports Event Web Site Ever.


Business Editors/High-Tech Writers

Official Web Site, Produced and Commercially Marketed by

Yahoo!, Exceeds 1.7 Billion Page Views During Month-Long

2002 FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]

FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f 
 World Cup Korea/Japan(TM)

FIFAworldcup.com, the Official Web site of the 2002 FIFA World Cup Korea/Japan(TM), has become recognized as the most popular sports event Web site in Internet history. The collaboration between FIFA, football's governing body Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he , and Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), producer/commercial marketer of FIFAworldcup.com and Official FIFA Partner, secured commercial marketing support from more than 45 companies, including Official FIFA Partners adidas, Budweiser, MasterCard International, Royal Philips Electronics and Toshiba, as well as other third-party world-class marketers United Airlines, Kraft and Nintendo. Web site traffic -- the most by a single event sports Web site -- recorded more than 1.7 billion page views from 31 May through 29 June, with total traffic expected to surpass two billion page views by tournament's end.

FIFAworldcup.com Global Partners
-- adidas -- Rich media, including streaming, floating and Flash ad units targeting key markets

-- Budweiser -- Budweiser Challenge Pick and Win Game; Goal of the Century

-- Korean National Tourism Organization --- Sponsor of Destination Asia area

-- MasterCard -- Official Store Currency Converter; Pele Webcast; All Star Team

-- Nintendo -- Countdown Clocks for FIFA World Cup and GameCube Launch in Europe

-- Philips Electronics -- Philips MatchCast; Dream Team

-- Toshiba -- Presenting sponsor of home page and `Pure Football' section

-- United Airlines -- United Time Zone Converter, Fan Polls


Along with the eight FIFAworldcup.com Global Partners, the site secured 11 Regional Supporters, including Blockbuster block·bust·er  
n.
1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales.

2. A high-explosive bomb used for demolition purposes.

3.
 Inc., Disney, Motorola and Sears, and 26 local language advertisers, including FOX, HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
 and JVC JVC Victor Company of Japan (or Japan's Victor Company)
JVC Jewelers Vigilance Committee
JVC Jesuit Volunteer Corps
JVC Jet Vane Control (directs VLS-launched missiles)
JVC Jonker-Volgenant-Castanon
.

"The `First Internet FIFA World Cup' lived up to all its expectations on FIFAworldcup.com," said Randy Bernstein, vice president, Yahoo!-FIFA relationship. "Sponsorship and advertising response on the official site was tremendous as leading global marketers embraced the time difference in Asia by integrating their brands into relevant and useful features, such as the Philips MatchCast and United Time Zone Converter (1) A device that changes one set of codes, modes, sequences or frequencies to a different set. See A/D converter.

(2) A device that changes current from 60Hz to 50Hz and vice versa.
. Regional and local advertisers were also able to effectively reach their target audiences both geographically or by language."

As part of its multi-year relationship with FIFA, Yahoo! will produce and commercially market the Official Web site during the next FIFA World Cup -- 2006 in Germany -- as well as maintain its marketing rights as an Official FIFA Partner during the FIFA Women's World Cup The FIFA Women's World Cup is recognized as the most important International competition in women's football and is played amongst women's national football teams of the member states of FIFA, the sport's global governing body.  China PR 2003, 2006 FIFA World Cup Germany Germany has hosted the FIFA World Cup twice. Hence World Cup Germany may refer to:
  • the 1974 FIFA World Cup of West Germany
  • the 2006 FIFA World Cup of Germany, as a unified nation.
 and at additional FIFA events.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month, and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

2002 FIFA World Cup Korea/Japan(TM), the Official Emblem, the Official Mascots Here is a list of several known mascots: College mascots
  • See List of U.S. college mascots
Computing mascots
  • Belenos, sun-god of Belenix
  • BSD Daemon
  • Devilette, women dressed like the BSD daemon
  • Geeko, the Suse chameleon
 and the FIFA World Cup(TM) Trophy are trademarks of FIFA, registered in numerous territories around the world.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 1, 2002
Words:514
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