`Father' of DLP Technology Honored; Dr. Larry Hornbeck Receives SMPTE David Sarnoff Medal Award.

Business/Technology Editors

DALLAS--(BUSINESS WIRE)--Oct. 25 2002

Texas Instruments (TI) (NYSE: TXN) announced today that Dr. Larry Hornbeck - the inventor of the Digital Micromirror Device (DMD) that is at the heart of TI's market-leading DLP(TM) technology - would today receive SMPTE's David Sarnoff Medal Award at the Annual Honors and Awards Reception at SMPTE's 144th Technical Conference and Exhibition (Pasadena Convention Center, Pasadena, CA - October 23-26, 2002).

"SMPTE is pleased to honor Larry for his twenty-five years of sustained contributions to a technology that has enabled the development of a new class of all-digital projectors and televisions," said Phil Squyres, SMPTE Chair of the 2002 David Sarnoff Medal Award Committee. "Larry's pioneering work has helped deliver an important breakthrough in bringing the large screen experience into the home and in enabling the dream of digital cinema to become a reality."

The Society of Motion Picture and Television Engineers (SMPTE) is the leading technical society for the motion imaging industry with more than 10,000 members spread throughout 85 countries. The Society was founded in 1916 to advance theory and development in the motion imaging field. Today, SMPTE publishes ANSI-approved Standards, Recommended Practices, and Engineering Guidelines, along with the highly regarded SMPTE Journal and its peer-reviewed technical papers. The David Sarnoff Medal Award is given to recognize outstanding engineering contributions in the development of new techniques that have contributed to the improvement of the engineering phases of television, including theater television [digital cinema]. David Sarnoff is widely recognized as 'the father of broadcasting' for his pioneering work with RCA.

"I am delighted and honored to receive the David Sarnoff Medal Award," said Dr. Hornbeck, "although I'm just one of a large team of people who have worked to make DLP technology the success it is today. The timing is particularly appropriate as we are just now seeing availability of a second generation of large screen TVs based on DLP technology - TVs that feature outstanding image quality in enclosures that are uniquely slim, light weight and elegant."

Dr. Hornbeck began work on the Digital Micromirror Device in 1987, and the first products to feature it came to market in 1996. He has received numerous awards for his invention and holds 32 patents in CCD and DMD technology. He is a member of the IEEE, SID, SMPTE, and is an SPIE Fellow.

DLP(TM) technology delivers the clearest, sharpest, brightest, most accurate images in a broad range of projection and display applications including business projectors, home entertainment projectors, large screen tabletop TVs, video walls and projection systems used in commercial entertainment. DLP Cinema(TM) technology, which delivers large screen images that are superior in many respects to film, is helping to revolutionize the movie industry. Today, TI supplies DLP(TM) subsystems to almost all the world's top projector manufacturers, who then design, manufacture and market projectors based on DLP(TM) technology. Since early 1996, over 1,000,000 DLP(TM) subsystems have been shipped. Over the past four years, DLP(TM) technology-based projectors have consistently won some of the audio-visual industry's most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences.

At the heart of TI's Digital Light Processing(TM) technology is the Digital Micromirror Device optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image. For more information, please visit www.dlp.com.

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.