`Don't Mess with Texas' Contract Awarded to EnviroMedia.Business Editors & Environmental Writers AUSTIN, Texas--(BUSINESS WIRE)--July 31, 2002 The Texas Department of Transportation (TxDOT) has awarded a four-year contract for its famous "Don't Mess with Texas The phrase Don’t Mess with Texas is a slogan for the Texas Department of Transportation, and was developed to reduce littering on Texas roadways used as part of a statewide advertising campaign in 1986. " litter prevention campaign to Tuerff-Davis EnviroMedia Inc. of Austin. "The focus of our proposed strategy was to hit harder than ever on the very young target audience of today's worst litterers -- males and females under age 24," said EnviroMedia Principal Valerie Davis Valerie Davis is a fictional character on the NBC daytime drama Passions. Valerie has been played by Daphnee Duplaix Samuel since December 16, 2004. Valerie was temporarily played by Siena Goines, from January 30 to March 29, while Daphnee was on maternity leave. . "We call this target audience 'Gen L,' or Generation Litterer." EnviroMedia also proposed focusing almost exclusively over the next year on fast food trash, which is the most predominant form of litter on TxDOT rights of way. Additionally, the agency is poised to launch the most extensive Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons campaign the 16-year-old Don't Mess with Texas program has seen. "All these strategies will be incorporated not just into advertising, but into a comprehensive campaign with a huge public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most element that involves taking Don't Mess with Texas directly to Gen L," said Kevin Tuerff, EnviroMedia President and Principal. "Our 'Experience Don't Mess with mess with Verb Informal, chiefly US to interfere in, or become involved with, a dangerous person, thing, or situation: he had started messing with drugs Texas' strategy will bring the campaign directly to schools and universities, malls, beaches, concerts and sports venues." In the competitive account review, incumbent agency EnviroMedia defeated finalists Kolar Advertising and SWG&M, both of Austin. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. TxDOT, more than 150 agencies received invitations for bid and 12 agencies submitted proposals. The contract is for two years, with a two-year option to renew, valued at some $2 million annually. Since EnviroMedia began working on the Don't Mess with Texas campaign in 1998, the agency has measured a 52 percent drop in roadside litter. EnviroMedia was joined in the pitch by NuStats Research, which has served as the primary research subcontractor One who takes a portion of a contract from the principal contractor or from another subcontractor. When an individual or a company is involved in a large-scale project, a contractor is often hired to see that the work is done. since 1998. Tuerff-Davis EnviroMedia is the nation's only full-service public relations and advertising agency dedicated solely to improving public health and the environment. In addition to Don't Mess with Texas, other EnviroMedia campaigns include: -- "Tobacco is Foul," Texas Department of Health; -- "AirCheckTexas," Texas Department of Public Safety; and -- "Save Water. Nothing Can Replace It," City of Dallas. |
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