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`DATELINE NBC' SQUEEZED BY FOOTBALL, `3RD ROCK'.


Byline: Bill Carter The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times

Some staff members on ``Dateline NBC'' are questioning NBC's commitment to the program after the network decided Sunday to squeeze the hourlong hour·long or hour-long  
adj.
Lasting an hour: an hourlong television episode.

Adj. 1.
 news magazine into one 15-minute segment in about 25 percent of the country.

Instead of two parts of a widely promoted interview with Johnnie Cochran Johnnie L. Cochran, Jr.[1] (October 2, 1937 – March 29, 2005) was an African American lawyer best known for his role in the legal defense during the O. J. Simpson murder case. , O.J. Simpson's lawyer, along with four other reports, viewers in New York and numerous other cities saw one abbreviated segment of the Cochran interview.

The reason: NBC's coverage of a San Diego-Kansas City football game ran more than 40 minutes past 7 p.m., when ``Dateline'' was scheduled to start. The game ended with a blocked field goal attempt; had the kick been good, it would have sent the game into overtime, and all of ``Dateline'' into oblivion.

A key factor in the downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
 of ``Dateline'' was the hit comedy ``3rd Rock From the Sun,'' which NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 moved to Sunday nights this season and insisted that it start on time at 8.

Preston Beckman, the senior vice president of scheduling for NBC, said, ``We weren't going to slide the schedule back 40 minutes to fit in `Dateline' on `3rd Rock's' second week on Sundays.''

Beckman said it was his decision how much of ``Dateline'' was shown in the case of a football overrun. ``I call audibles every week,'' he said. Last Sunday, he was at O'Hare Airport in Chicago, following the progress of the late-running game.

``I'm not going to rationalize ra·tion·al·ize
v.
1. To make rational.

2. To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear
 it,'' he said. ``We knew going in this season that some weeks we'd look great and some weeks we'd look ugly.''

``Dateline'' moved one of its three weekly editions from Wednesday nights to Sundays this season specifically because NBC needed a show Sundays at 7 that was collapsible. But some members of the show's production staff say NBC's policy is undercutting ``Dateline's'' chance to be taken seriously as competition for CBS' ``60 Minutes.''

``It's just crushing to see a show we worked this hard on being truncated truncated adjective Shortened ,'' one ``Dateline'' staff member said. ``Everything on Sunday is being done for the benefit of football and entertainment.
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Oct 2, 1996
Words:351
Previous Article:CBS GROWS FAST, BUT NBC STILL LEADS.
Next Article:UP & COMING.
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