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`CHANNEL 4 NEWS,' `SPRINGER' CONQUER ALL-IMPORTANT SWEEPS.


Byline: Keith Marder Daily News Television Writer

NBC's ``Channel 4 News'' has now gone where no news program has gone before. In an unprecedented sweeps triumph, the local NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 affiliate won all six time periods in which another broadcast station had a competing newscast, according to Nielsen Media Research.

The ratings, released Monday, included viewership during the November sweeps period (Oct. 30 to Nov. 26).

Perhaps the most astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
 result in the Los Angeles market came in the late-night talk competition. Jay didn't beat Dave. And, Dave didn't beat Jay. ``Jerry Springer'' was the surprise winner. Springer, whose show airs at 11 p.m. on KCAL kcal kilocalorie.

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 (Channel 9), crushed ``Vibe'' with Sinbad and ``The Keenan Ivory Wayans Show.'' Springer's tabloid show of self-discovery also outpointed ``The Tonight Show with Jay Leno,'' ABC's ``Nightline,'' and ``The Late Show with David Letterman “Late Show” redirects here. For other uses, see The Late Show.
The Late Show with David Letterman is a multiple Emmy Award-winning hour-long weeknight comedy talk show broadcast by CBS from the Ed Sullivan Theater on Broadway in New York City.
.''

Talking about talkers, ``Oprah Winfrey'' barely nudged out ``Rosie O'Donnell'' for the daytime talk crown. Rosie, whose best ratings ever came on Nov. 21 during a much ballyhooed interview with Barbra Streisand, was only one-tenth of a ratings point behind Oprah. The two shows attracted the same share of the audience.

On the national scene, CBS (Cell Broadcast Service) See cell broadcast.  serviced the most viewers, taking the household and total viewers crown for prime time. It was the first such victory for CBS since November 1994. Since that time, NBC has attracted the most viewers.

But the ratings contained good news for NBC, which finished second in households and viewers, ahead of ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 and Fox, respectively. From NBC's perspective, it won the sweeps. NBC topped all comers in the the most important demographic - 18- to 49-year-olds. CBS was fourth in that category.

Fox, continuing to reach the viewers that advertisers covet cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
, finished second in the 18-to-49 demographic, followed by ABC.

As for the two fledgling networks, UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
 finished ahead of the WB, which had its best-ever performance.

Back on the local news front, NBC won at 5:30 and 6 a.m. and 4, 5, 6 and 11 p.m. This was its 20th consecutive sweeps win in the late news time period, but the first time it garnered the most viewers for every one of its news broadcasts when it was up against other newscasts.

Some special reports that led NBC to its stellar performance were an expose on ``lemon'' cars, outrageous lawsuits, worker's compensation fraud, a new test for diabetes, how employers spy on you during work, and rip-off roofers.

KCBS KCBS Kansas City Barbecue Society
KCBS Korea Christian Book Service (now called KCB; Seoul, Korea)
KCBS Kerala Catholic Bible Society (Kerala, India) 
 (Channel 2), buoyed by an investigative series on health violations at local restaurants, scored relatively high ratings at 11 p.m. Its rating on Nov. 23, the series finale, was its highest in the decade. It finished first from Nov. 16 to Nov. 23, the period that included the restaurant series.

At 10 p.m., Fox's KTTV's (Channel 11) news beat out KTLA KTLA KCBS TV in Los Angeles  (Channel 5), KCOP (Channel 13) and KCAL (Channel 9).

Nationally, CBS averaged 15.1 million viewers during prime time in the sweeps period, compared to 14.8 million for NBC. CBS' strongest outing was the Nov. 23 Hallmark Hall of Fame movie, ``What the Deaf Man Heard,'' starring Matthew Modine. It was the most-watched show during sweeps, attracting 36.8 million viewers.

CAPTION(S):

Photo

Photo: CBS' Hallmark Hall of Fame movie, ``What the Deaf Man Heard,'' which co-starred Frankie Muniz and Bernadette Peters, drew the largest audience of any show during the recent sweeps period.
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Geographic Code:1USA
Date:Dec 2, 1997
Words:567
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