`Breastfeeding Medicine' New Journal to be Launched by Mary Ann Liebert, Inc., Publishers.

NEW ROCHELLE, N.Y. -- With the upcoming celebration of World Breastfeeding Week, August 1-7, 2005, along with the growing research and interest in the field of breastfeeding medicine, Mary Ann Liebert, Inc. is pleased to announce the launch of Breastfeeding Medicine, a new, interdisciplinary peer-reviewed medical journal that will be coming out in early 2006.

Published both in print and online by Mary Ann Liebert, Inc. (www.liebertpub.com), Breastfeeding Medicine will be the official publication of the Academy of Breastfeeding Medicine (ABM). The Journal will enable physicians to better understand all the complexities of breastfeeding as well as the immediate and long-term benefits. This academic peer-reviewed journal will help physicians educate medical staff and patients to ensure optimal care of mother and child.

"A new era of interest in breastfeeding, coupled with widespread evidence-based research in lactation medicine was the impetus for Breastfeeding Medicine," said Mary Ann Liebert, President and CEO of Mary Ann Liebert, Inc. "With ever increasing demands for the best science to justify the best outcomes in a cost effective way, research in this field continues to document that breastfeeding has a major impact on healthcare outcomes and costs since the baby has fewer medical problems (such as ear infections, allergies and obesity), as does the mother (such as lower incidence of breast and ovarian cancer)," she added.

Breastfeeding Medicine will publish original scientific papers, reviews, and clinical case studies covering the wide spectrum of topics touched by breastfeeding and lactation. These include: the epidemiology and physiological basis for the benefits of breastfeeding to both mother and infant; the pathophysiologic basis for the health consequences of artificial feeding; the impact of breastfeeding and lactation on the physical and psychological health of both mother and infant; breastfeeding management in health and disease; the pathophysiology and management of common and uncommon breastfeeding problems; indications and contraindications to breastfeeding; factors effecting the use of medications by the breastfeeding mother; as well as the broad range of related social, cultural, and economic issues.

Ruth A. Lawrence, M.D., Editor-in-Chief, a renowned breastfeeding expert and past President of ABM, pioneered a movement to educate medical students on the benefits of breastfeeding at the University of Rochester, NY, where she is Professor of Pediatrics, Obstetrics and Gynecology. Cynthia Howard, M.D., MPH, Associate Professor of Medicine, URMC Department of Pediatrics, and current Secretary of ABM, is the Deputy Editor.

Mary Ann Liebert, Inc. is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Journal of Women's Health, Obesity Management, and Disease Management. Its biotechnology trade magazine Genetic Engineering News (GEN), was first in its field and is today the industry's most widely read publication worldwide. A complete list of the firm's 60 journals, books, and newsmagazines is available at www.liebertpub.com.