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`Blue's Clues' to Debut in Macy's 73rd Annual Thanksgiving Day Parade; Blue, Steve and All Their Friends Plan a Clue-Based Journey Down Broadway.

NEW YORK --(ENTERTAINMENT WIRE)--Nov. 8, 1999--

Nick Jr. Celebrates with a "Blue's Clues" Marathon

Featuring Premiere of Special "Thankful" Episode on

November 15th at 9:30 a.m. (ET/PT)

In another first for the preschool property that has inspired a cultural phenomenon, "Blue's Clues" makes its debut in Macy's 73rd Annual Thanksgiving Day Parade.

Every preschooler's favorite girl puppy Blue will be larger than life in her first-ever parade. Blue measures an enormous 41 feet tall, 32 feet wide and 63 feet long with a volume of 16,500 cubic feet. With her signature left paw print in full view, kids and their parents will be fascinated by the amazing display of this wonderful, lovable character.

And, Blue has invited all of her friends to the parade, including the star of "Blue's Clues", Steve Burns, who will be sitting on his Thinking Chair holding his Handy Dandy Notebook on the "Blue's Clues" Mini-Float. Steve is joined by Mr. Salt, Mrs. Pepper and baby Paprika, Mailbox, Tickety Tock, Slippery Soap and Shovel and Pail. In every episode of "Blue's Clues", Steve invites young viewers into his storybook world to help him solve the day's puzzles with Blue and their friends.

In honor of Blue's debut in the parade, Nick Jr. is celebrating with a "Blue's Clues" marathon on November 15th from 9 a.m. - 2 p.m. (ET/PT). Included in the marathon is the premiere of the special "Thankful" episode at 9:30 a.m. (ET/PT). Viewers are invited to join Steve as he hosts a big feast to celebrate the things we're all thankful for, and play "Blue's Clues" to figure out what Blue is thankful for. Along the way, they help Mr. Salt and Mrs. Pepper prepare for the feast by figuring out which foods are salty, sweet and sour. Then they skidoo to the felt board to help their Felt Friends share their food by dividing it into portions.

"We changed the way kids watch TV with 'Blue's Clues', and we've taken our interactive, play-along approach to everything we do including the Macy's Thanksgiving Day Parade," says Brown Johnson, senior vice president of Nick Jr. "We've added clues -- a basket of leaves, a pumpkin and apples -- from our upcoming 'Thankful' episode to the float so kids will be able to play "Blue's Clues" while they watch the parade."

In each episode of "Blue's Clues", real-life host Steve invites young viewers into his computer-animated storybook world to help him and Blue, his energetic girl puppy, solve the day's puzzles. "Blue's Clues" continues to draw acclaim for its unique method of interactivity that has changed the way kids watch television. The dialogue and animation in every episode are specially timed so that Steve pauses to "wait" for the kids to answer his questions, direct his next move or discover a clue. With each new season, the series raises the bar in preschool television by exploring advanced subject matter such as geography, physics, emotions and anatomy. Future topics will include sign language, memory skills and nature.

"Blue's Clues" airs Monday through Friday at 9:30 a.m. and 12:30 p.m. (ET/PT) and was created by Traci Paige Johnson, Todd Kessler and Angela C. Santomero. Kessler serves as executive producer, Santomero is co-executive producer and head writer, and Johnson is co-executive producer and director of design.

Nick Jr. is a specially designed programming block from 9 a.m. - 2 p.m. (ET/PT) weekdays, completely dedicated to preschoolers ages 2-5. Hosted by the lovable animated character Face, Nick Jr. shows are safe, reliable, fun and commercial free. At Nick Jr., kids play to learn with innovative and original shows created just for them.

Nickelodeon, which is celebrating its 20th birthday in 1999, has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the U.S. and around the world, plus consumer products, online, recreation, magazines, books and feature films. Nickelodeon's U.S. television network is seen in more than 75 million households, and has been the number one rated cable network for three consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 8, 1999
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