`Big Brother' Site Jumps 214 Percent in Daily Traffic a Week After Show's Debut, According to Nielsen//NetRatings.Business Editors NEW YORK--(BUSINESS WIRE)--July 14, 2000 The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ratings report for the week ending July July: see month. 9 from Nielsen//NetRatings, the fastest growing Internet audience measurement service in the industry from Nielsen Noun 1. Nielsen - Danish composer (1865-1931) Carl August Nielsen, Carl Nielsen Media Research, ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), shows that the site for CBS's reality-based television show, Big Brother, peaked in daily audience traffic on Thursday Thursday: see week. , July 13 with 574,000 home visitors, a week after the show's premiere. Although many media outlets have noted the show's lower than expected numbers for television viewers VIEWERS. Persons appointed by the courts to see and examine certain matters, and make a report of the facts together with their opinion to the court. In practice they are usually appointed to lay out roads and the like. Vide Experts. , Nielsen//NetRatings' Overnight Analysis reveals that the site soared 214 percent in daily unique audience this past Thursday, when the "voting-off" of cast members was determined. "Though Big Brother's daily unique audience numbers over the course of the first week may suggest a slight 'cooling-off' in overall interest, the spike A burst of extra voltage in a power line that lasts only a few nanoseconds. See power surge, power swell, sag and surge suppression. (jargon) spike - To defeat a selection mechanism by introducing a (sometimes temporary) device that forces a specific result. in traffic during the second week is proof positive of the show's viability," said TS Kelly Kel·ly , Ellsworth Born 1923. American abstract painter and sculptor whose works are characterized by flat color areas with sharply defined edges. Kelly, Emmett 1898-1979. , director of Internet Media Strategies, NetRatings. "Big Brother, like sister show Survivor, has delivered another welcome shot of youth and vitality vi·tal·i·ty n. 1. The capacity to live, grow, or develop. 2. Physical or intellectual vigor; energy. to the CBS (Cell Broadcast Service) See cell broadcast. Network, both online and off." Table 1. Daily Unique Audience to BigBrother2000.com, (Home) Date Unique Audience July 13, Thurs. 573,536 July 12, Wed. 182,450 July 11,Tues. 202,964 July 10, Mon. 202,863 July 9, Sun. 242,395 July 8, Sat. 257,770 July 7, Fri. 397,157 July 6, Thurs. 568,456 July 5, Wed. 362,455 The following set of at-home at-home n. also at home An informal reception in one's home. adj. 1. Being, occurring, or functioning in one's home: at-home workers; at-home care. 2. and at-work information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. and Average Web Usage statistics for the week ending July 9, 2000.
Nielsen//NetRatings: Top 25 Web Sites by Property
July 3-9, 2000
Ranking of the Most Visited Web Properties
Top 25 Properties, At-Home
Unique Audience Time Per Person
Property (000) (hrs:min:sec)
1. AOL Websites 27,320 0:12:53
2. Yahoo! 25,426 0:28:32
3. MSN 18,947 0:20:01
4. Microsoft 15,732 0:05:33
5. Lycos Network 9,617 0:10:32
6. Excite@Home 9,615 0:14:40
7. GO Network 7,516 0:14:03
8. Time Warner 5,223 0:08:01
9. eUniverse Network 5,152 0:08:17
10. AltaVista 5,138 0:08:41
11. NBC Internet 5,001 0:07:56
12. eBay 4,734 0:55:10
13. About.com 4,203 0:07:08
14. Amazon 3,923 0:09:21
15. Real Networks 3,296 0:03:58
16. LookSmart 3,269 0:05:15
17. iWon.com Inc. 3,220 0:29:41
18. Ask Jeeves 3,043 0:06:36
19. The Go2Net Network 2,995 0:06:05
20. EarthLink 2,967 0:13:00
21. American Greetings 2,887 0:07:49
22. CNET Networks 2,457 0:06:56
23. Macromedia 2,392 0:08:29
24. Comet Systems 2,279 0:02:14
25. Unicast Communications Corporation 2,274 0:03:08
Top 25 Properties, At-Work
Unique Audience Time Per Person
Property (000) (hrs:min:sec)
1. Yahoo! 12,637 0:35:38
2. AOL Websites 11,683 0:16:31
3. MSN 10,037 0:26:37
4. Microsoft 8,372 0:07:28
5. Lycos Network 4,805 0:12:01
6. Excite@Home 4,743 0:13:57
7. GO Network 4,422 0:17:07
8. AltaVista 3,347 0:09:48
9. Time Warner 3,210 0:14:04
10. eBay 2,605 1:21:32
11. Amazon 2,592 0:12:05
12. NBC Internet 2,395 0:08:19
13. About.com 2,391 0:07:12
14. iWon.com Inc. 2,136 0:29:39
15. eUniverse Network 2,047 0:07:03
16. Real Networks 1,801 0:03:56
17. ZDNet 1,710 0:08:18
18. CNET Networks 1,673 0:05:51
19. The Go2Net Network 1,645 0:05:50
20. CNN 1,598 0:19:48
21. EarthLink 1,481 0:10:10
22. LookSmart 1,467 0:03:42
23. Ask Jeeves 1,461 0:05:35
24. Weather Channel 1,457 0:07:12
25. AT&T 1,358 0:09:31
Example: The data indicate that 2.3 million home Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f visited at least one of the Unicast To transmit data from one point to another. In a unicast system, even though multiple users might request the same data from the same server at the same time, duplicate data streams are transmitted, one to each user. Contrast with multicast. Communications Corporation-owned sites during the week, and each person spent, on average, a total of 3 minutes and 8 seconds at one or more of their sites. Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
July 3-9, 2000
Top advertisers, ranked by banner impressions, are based on data from
BannerTrack(SM), Nielsen//NetRatings' syndicated advertising research
report. An impression is counted each time an ad banner is fully
loaded onto a user's screen.
Top 10 Advertisers, At-Home
Impressions
Advertiser(a) (000) Reach %
1. TRUSTe 547,016 23.8
2. AllAdvantage 369,919 4.0
3. Microsoft 265,757 35.6
4. Yahoo! 247,287 29.5
5. America Online 116,145 26.5
6. Amazon 108,769 29.4
7. eBay 105,825 14.7
8. Ad Council 89,298 12.3
9. Casino On Net 86,917 12.1
10. Next Card 78,389 19.3
Top 10 Advertisers, At-Work
Impressions
Advertiser(a) (000) Reach %
1. TRUSTe 380,887 30.0
2. AllAdvantage 324,053 3.5
3. Microsoft 143,301 37.7
4. Yahoo! 131,155 34.4
5. Amazon 62,294 36.4
6. E*TRADE 52,703 14.0
7. eBay 52,284 15.5
8. Datek 48,489 9.0
9. Next Card 43,375 22.3
10. National Discount Brokers 41,442 6.4
(a) Impressions reported include house ads, which are ads that run on
an advertiser's own web property.
Example: An estimated 78.4 million Next Card ad banners See banner ad. were completely loaded on at-home users' computers during the surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. week. These banners were delivered to 19.3 percent or 12.1 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
July 3-9, 2000
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Top 10 Ad Banners Viewed At-Home
Advertiser(a) Reach % Creative
1. Newsweek/MSNBC 11.5 expert reporting - in-depth analysis -
24hr breaking news
2. Crutchfield 11.1 Woofers, tweeters, and amps...Oh my!
Get your chance to win a $1000 shopping
spree from Crutchfield.com!
3. Capital One 9.9 How FAST do you want your credit
decision?
4. Ad Council 6.5 Don't just...trash your world. Recycle
and save.
5. ClassMates 2.3 Do you know this person? Who could she
be?
6. E Term 5.1 Save 50-70% on Term Life Insurance
7. CVS 4.6 Make CVS/pharmacy your first step on the
road to good health.
8. Bonzi Software 4.4 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99
Now!
9. Aria 4.4 Instant Approval - Instant Savings - 0%
Intro APR
10. Capital One 4.1 0% Intro -- 9.9% Fixed
Not just another pretty card.
Top 10 Ad Banners Viewed At-Work
Advertiser(a) Reach % Creative
1. Capital One 13.9 How FAST do you want your credit
decision?
2. Newsweek/MSNBC 12.3 expert reporting - in-depth analysis -
24hr breaking news
3. Crutchfield 11.8 Woofers, tweeters, and amps...Oh my!
Get your chance to win a $1000 shopping
spree from Crutchfield.com!
4. CVS 9.8 Make CVS/pharmacy your first step on the
road to good health.
5. Ad Council 9.8 Don't just...trash your world. Recycle
and save.
6. E Term 6.9 Save 50-70% on Term Life Insurance
7. Bonzi Software 6.7 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99
Now!
8. ClassMates 6.4 Do you know this person? Who could she
be?
9. Aria 5.5 Instant Approval - Instant Savings - 0%
Intro APR
10. BlueLight 5.1 Enter to win a Grand Canyon adventure
for four!
(a) Ad banners that run predominantly on an advertiser's own property
or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
July 3-9, 2000
Data below represent activity for the average Internet user during the
designated weekly period.
% Change % Change
Current from Current from
Week At-Home Last Week Week At-Work Last Week
Number of Sessions per
Week 6 0 9 -10.0
Number of Unique Sites
Visited 6 0 12 0
Page Views per Week 227 +1.3 329 -7.6
Page Views per Surfing
Session 39 +2.6 37 +5.7
Time Spent per Week 3: 02: 37 +0.9 4: 48: 32 -11.0
Time Spent during
Surfing Session 0: 31: 09 +0.7 0: 32: 38 +2.6
Duration of a Page
viewed 0: 00: 48 -1.9 0: 00: 53 -2.9
Average Click Rate for
Top Banners 0.31 -3.1 0.19 -13.6
Active Internet Universe
(actually surfed) 62.8 million +5.4 27.1 million -4.5
Current Internet
Universe Estimate
(had access, but did
not necessarily go
online) 144.3 million +4.9 34.1 million -0.7
About Nielsen//NetRatings Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from more than 65,000 panel members in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of more than 150,000 people. The Nielsen//NetRatings service uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings leverages proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Please source all data to Nielsen//NetRatings. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion