`Baby' Delivered to Hammerhead Advertising; buybuy Baby Awards Advertising Business to Hammerhead Advertising.HOBOKEN, N.J. -- Hammerhead hammerhead, common name for a heavy-looking, heronlike bird, Scopus umbretta. Its plumage is brown with light and dark glossy, purplish streaks on the wings and body. It has short legs, partially webbed feet, and a heavy, wide, moderately long, black bill. Advertising, Hoboken, N.J., has pried pried 1 v. Past tense and past participle of pry1. buybuy Baby, one of the region's largest baby products retailers, away from its long-standing relationship with Berenter Greenhouse Webster Webster, town (1990 pop. 16,196), Worcester co., S Mass., near the Conn. line; settled c.1713, set off from Dudley and Oxford and inc. 1832. The chief manufactures are footwear, fabrics, and textiles. , NY -- now owned by Bozell Worldwide. Hammerhead will handle all aspects of the retailer's advertising from creative development and brand planning through media planning and buying. This fall, Hammerhead will be launching a new brand campaign positioning buybuy Baby as a true resource for parents. buybuy Baby, headquartered in Garden City, NY, currently owns and operates 7 superstores This is a list of superstores by country. Multi-national
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Maryland. The stores range in size from 28,000 square feet to 55,000 square feet. Hammerhead's buybuy Baby win is just one of several larger accounts the agency has managed to woo away from larger New York and New Jersey firms. The agency attributes a large part of their success to the fact that they spend less time fighting big agency politics and more time on creating great advertising. "Advertisers often get caught up in the idea that they need a big agency. What they don't realize is that they often get more attention at a smaller shop, the creative is as good if not better, and their dollars tend to go a lot further" adds Todd McVey, the agency's co-founder and co-creative director. Hammerhead Advertising, which operates out of an old factory in Hoboken, NJ has been in business for a little over 4 years. They've consistently tripled their billings each year since opening their doors. Hammerhead's rapid growth is fueled by their unwavering emphasis on edgy creative, brand development and strategic smarts along with their traditional and non-traditional approach to media planning. Hammerhead's current list of clients include Chef Central, buybuy Baby, Interlux (a division of Akzo Nobel Akzo Nobel is a multinational company, active in the fields of healthcare products, coatings and chemicals. Headquartered in Amsterdam, the Netherlands, the company has activities in more than 80 countries, and employs approximately 62,000 people. ), Component Hardware, Intronis (software company), Remington Consumer Products projects, Samsung projects and pro bono Short for pro bono publico [Latin, For the public good]. The designation given to the free legal work done by an attorney for indigent clients and religious, charitable, and other nonprofit entities. work for the New Jersey Partnership for a Drug-free America. Hammerhead was co-founded by ex-New York agency patriots Todd McVey and John Perls who are also the agency's creative directors. Michelle Baxter, who was recruited from Kirshenbaum Bond and Partners, leads the account management team. |
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