`BIZBASH,' New York's Premier Live Event Marketing Expo Features Gravitas Advertising Solution.Business Editors & High Tech Writers BizBash2002 LAS VEGAS--(BUSINESS WIRE)--Oct. 8, 2002 Gravitas grav·i·tas n. 1. Substance; weightiness: a frivolous biography that lacks the gravitas of its subject. 2. International (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:GVTS) is pleased to announce that it has been selected by the organizers of BizBash to provide their MemSuite(TM) of digital photography and peer-to-peer email marketing solutions to this high profile event in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on October 9, 2002. BizBash2002 is New York's Premier Meeting & Event Regional Trade Show. 2400 Registered attendees who plan or manage Meetings & Events, Product Launches, Business Entertaining, Conferences, Conventions, Trade Shows, Press Conferences, Gala Events, Incentive Programs, Holiday Events, Parades & Festivals, Political Campaigns, Retail & Restaurant Openings, Movie & Theatrical Premieres, Sporting Events & Concerts, Award Shows, Team Building, Fundraising Events, and After Parties will be attending the event. At the conference Gravitas will be demonstrating its suite of services and will be focusing on the benefits of Gravitas' solutions as a necessary item for pre and post launch marketing budgets to key event planners. Gravitas staff will be documenting the event on behalf of BizBash, creating a post-event campaign to measure the success of that event for BizBash executives, with Gravitas branding and information contained in the messaging, reaching the 2400 attendees and 170 booth exhibitors the event. "This is a tremendous opportunity to demonstrate the capabilities of this powerful service," says senior consultant to Gravitas, James Riley James Riley may refer to: People
David Adler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BizBash, recently stated in a profile on the subject in Advertising Age magazine, "Event marketing is absorbing a bigger piece of the advertising pie each year, but it doesn't get the respect it deserves because until now there has been no widely accepted, standardized method of measuring its results. In New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of alone," Adler says, "the event-marketing industry is estimated to represent at least $4 billion per year." "We're certainly excited to open some doors for Gravitas in the most dynamic market in the country, " says David Adler CEO of BizBash. "Clearly they have some very useful and valuable services to offer this industry that I look forward to seeing in action." In addition, Gravitas has been asked to join the Events Marketing Experience Council for its first meeting in New York. Top live event industry executives have formed the council to seek a tangible way of measuring the results of multi-million dollar events that to date have been difficult to track. Executives from event-marketing companies including Jack Morton Worldwide Jack Morton Worldwide is a global experiential marketing agency with offices in the US, Europe, Asia and Australia. Since 1998, Jack Morton has been part of the Interpublic Group of Companies. , George P. Johnson Co. and Edelman Worldwide will meet to discuss the formation of a new event-industry trade group, called the Event and Experience Marketing Council, and a system to rate the return on investment of event marketing. About Gravitas Digital Communications Transmitting text, voice and video in binary form. See communications. Inc. Gravitas Digital Communications Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Gravitas International Inc. Gravitas International (GVTS: OTC BB) is a publicly traded software company specializing in digital photography and database management. With headquarters in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nevada and Vancouver, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography , the company utilizes its imaging technology to develop software focused on Point of Sale, E-commerce, Advertising, E-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , and List Management. Gravitas' technology represents the moment when digital images become valuable content and information. Gravitas provides one of the only end-to-end solutions within the digital imaging industry with this set of capabilities. The unique suite of services is taking shape because Gravitas has merged digital imaging with information technology, enabling entirely new business models and expanding service offerings in existing markets. The technology that Gravitas delivers captures, catalogs, stores, distributes, measures, profiles and instantly reacts; thereby building a powerful offering that drives consumer interaction and retention, commerce and brand awareness. Gravitas provides end-to-end digital solutions that harness the power of info-imaging and information technology. Visit the Gravitas Web site at www.gravitas.biz. NOTE: Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. for Forward-Looking Statements This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, the availability of components and successful production of the Company's products, general acceptance of the Company's products and technologies, competitive factors, timing, and other risks described in the Company's SEC reports and filings. |
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