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`ALLY' TO HELP DODGERS LINEUP.


Byline: Gregory J. Wilcox Daily News Staff Writer

So you want to own a piece of the L.A. Dodgers but are disappointed ``Ally McBeal'' comes with them? Consider yourself lucky.

Teams that are packaged with other businesses - as News Corp. intends to do with the Los Angeles Dodgers "Dodgers" and "Brooklyn Dodgers" redirect here. For the American football team, see Brooklyn Dodgers (football). For the Eastern Basketball Association team, see Brooklyn Dodgers (basketball).  and the rest of its Fox Group division - generally are a better value for investors than sports franchises standing alone in the marketplace, said analysts surveyed Monday.

Consider the performance of the Boston Celtics LP, now a stock market veteran, and the Cleveland Indians Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  Baseball Co. Inc., a newcomer to the field.

Neither, it turns out, has been much of a bargain for investors as both are trading well below their 52-week highs.

``The one common denominator common denominator
n.
1. Mathematics A quantity into which all the denominators of a set of fractions may be divided without a remainder.

2. A commonly shared theme or trait.
 you find when a sports team goes public is that the investors on the IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  don't make a lot of money. The owner of the company makes a lot of money,'' said Mark Cunningham, analyst for SQC SQC Statistical Quality Control
SQC Singapore Quality Class
SQC Software Quality Control
SQC Sediment Quality Criteria
SQC Scottish Qualifications Certificate (record of student's academic achievements)
SQC Surface Quality Control
 Research Duke in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The main reason, as in the case of the Celtics and Indians, is that initial investors buy on emotion rather than sound finances, he said.

``When the Celtics went public in 1987 they valued the franchise at $120 million and they have just announced a private transaction that I think values the Celtics at $150 million. So over 10 years it's not a very good investment,'' said Peter A. Russ, an analyst at Laidlaw Global Securities in New York.

Deals that work out better for all concerned have business lines other than sports.

For example, Walt Disney Co. and Time Warner Inc. are trading near their 52-week high. Disney owns the Anaheim Ducks hockey team and Anaheim Angels baseball team. Time Warner owns the Atlanta Braves baseball team and Hawks basketball team.

Both teams are broadcast on cable channels owned by their parent companies, and first-place teams like the Angels and Braves draw more viewers, which increases revenue.

That kind of diversity serves investors well, said Harry Vinezia, an analyst at Raymond James who follows Florida Panthers Holdings Inc., owners of a professional hockey team and some other properties.

``When the Panthers were first a public company it was just the Panthers,'' he said. ``But since they have diversified into lodging and the restaurant industry, it has definitely helped the stock. And it makes the company more viable because it smooths out the cash flow streams and takes some of the operating risk Operating risk

The inherent or fundamental risk of a firm, without regard to financial risk. The risk that is created by operating leverage. Also called business risk.
 out of the company.''

Investment games

Here are some companies whose holdings include professional sports franchises:

Company Team(s) Ticker

Boston Celtics LP Boston Celtics BOS

Walt Disney Co. Anaheim Ducks,

Anaheim Angels DIS

Time Warner Inc. Atlanta Braves,

Atlanta Hawks TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex.  

Cleveland Indians

Baseball Co. Inc. Cleveland Indians CLEV CLEV CyberLink Eagle Vision (PowerDVD)
CLEV Cyber Link Eagle Vision
CLEV Cost Level
CLEV Central Channel Level
 

Florida Panthers Holdings Inc. Florida Panthers PAW

SOURCE: Daily News Research

CAPTION(S):

BOX: Investment games (See text)
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Jun 30, 1998
Words:479
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