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`A Bug's Life' Becomes First All-Digital DVD Release; First Widescreen Film to be Digitally Reformatted for VHS Full-Screen Video.


POINT RICHMOND, Calif.--(ENTERTAINMENT WIRE)--Feb. 8, 1999--"A Bug's Life" will be the first feature film video release on Digital Video Disk (DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
) to be created entirely from digital data, it was announced Monday by Steve Jobs Steve Jobs - Stephen Jobs , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Pixar, and Thomas Schumacher, president of Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Feature Animation.

Video releases for previous "completely digital" films such as "Toy Story" have been created through an analog film-to-videotape process. The DVD for "A Bug's Life" is the first to be created using the original digital computer data and an all-digital process. The DVD release presents "A Bug's Life" in its original widescreen aspect ratio of 2.35:1. "A Bug's Life" will make it's home video and DVD debut April 20, 1999.

"`A Bug's Life' on DVD is the world's first feature film release to be created and distributed `beginning-to-end' using all digital technology," said Jobs. "This industry milestone realizes the full promise of Pixar's new digital animation medium and the new DVD digital distribution medium."

"A Bug's Life" was produced in the widescreen theatrical aspect ratio of 2.35:1, which was chosen to match the large-scale, epic nature of the story. To create a full-screen VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  format video release, Pixar artists used proprietary computer tools to digitally "reframe Re`frame´   

v. t. 1. To frame again or anew.
" the images produced for the 2.35:1 theatrical aspect ratio to fit the full-screen television aspect ratio of 1.33:1.

The entire film was reframed, shot by shot, with the greatest attention given to translating the widescreen shots to successful compositions in the television aspect ratio. Characters and props were actually moved closer together where necessary. More than half the movie was recomputed after changes in the camera's field of view or movement.

"The reframing reframing (rē·frāˑ·ming),
n the revisiting and reconstruction of a patient's view of an experience to imbue it with a different usually more positive meaning in the
 of `A Bug's Life' breaks new ground in delivering a single animated feature in two vastly different formats: the widescreen film format of theatrical and DVD releases, and the narrow-screen television format of full-screen VHS releases," said Ed Catmull, Pixar executive vice president and chief technical officer. "We have dramatically minimized the creative compromises that are usually required to produce a full-screen VHS release."

Pixar Animation Studios Animation studio can refer to:
  • a studio where animation is created—see the List of animation studios.
  • Any three dimensional software animation package such as 3ds Max, Blender 3D, Cinema 4D, Lightwave, Maya, Houdini, or XSI.
, in association with Walt Disney Pictures, combines creative and technical artistry to create original characters and stories in the new medium of three-dimensional animation.

Pixar created and produced the first computer-animated feature film and has a collaborative alliance with Disney to finance, produce and distribute co-branded computer animated feature films and related products. Pixar employs approximately 400 people. The company's stock is traded on the Nasdaq National Market under the symbol PIXR.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 8, 1999
Words:428
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