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``tuscany.olivegarden.com'' Debuts; It's the Next Best Thing to Being There.


Business & Lifestyle Editors/Food Writers

ORLANDO, Fla.--(BUSINESS WIRE)--June 29, 2000

The food and wines of Italy come alive on Olive Garden's new website at tuscany.olivegarden.com. From fine wines and great food to the awe-inspiring scenery and rich culture of Italy The culture of Italy can be found in the Roman ruins remaining in much of the country, the precepts of the Roman Catholic Church, the spirit of the Renaissance and the Enlightenment, the architecture. It can also be tasted in Italy's food. , the website provides a creative culinary experience.

The kick off of the website coincides with Olive Garden's new menu introduction. Drawing from the heart of Italy, the new menu items were inspired by the new Olive Garden This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 Riserva di Fizzano restaurant, located in a restored eleventh century village in Tuscany, near Florence, Italy. The new Olive Garden Riserva di Fizzano restaurant and the Culinary Institute of Tuscany were established in cooperation with the Zingarelli's, an Italian family that owns and operates the Rocca delle Macie winery win·er·y  
n. pl. win·er·ies
An establishment at which wine is made.

Noun 1. winery - distillery where wine is made
wine maker
, one of Italy's leading producers of Tuscan wines.

Olive Garden is one of the largest restaurant importers of Italian wines in the world so it's no surprise that wine takes center stage on the new website, starting with a virtual Olive Garden wine list accompanied by photos of each wine label. Accompanying the photos are descriptive tasting notes. Within the general categories of sparkling, white, blush and red are descriptions that will identify a white as "light to medium-bodied," or a red as "light-bodied, from sweet to semi-sweet." Olive Garden's wine list has grown from 19 to 33 selections and includes well-known California wines from Robert Mondavi Robert Gerald Mondavi born May 18 1913 (1913--) (age 94) in Virginia, Minnesota, United States is a leading vineyard operator whose technical improvements and marketing strategies brought , Kendall-Jackson and Berringer, plus Italian wines from Bertani, Cavit, Cecchi, and Rocca delle Macie. Also featured on the wine list is Olive Garden's signature Principato wines, imported from Trentino, Italy.

To learn more about each wine, browsers can click on a map detailing where the wines originated and even access an audio file for the correct pronunciation of those names. Confused by which wine to order with which food? tuscany.olivegarden.com offers general wine and food pairing suggestions, matching selections from Olive Garden's wine list with signature items from the menu.

"This website conveys what guests discover when they visit the Olive Garden," said Drew Madsen, executive vice president of marketing for Olive Garden. "Whether you are a browser on our website or a guest in our family of local restaurants, we are bringing you a genuine Italian dining experience."

A click of the mouse transforms the computer screen into a 360-degree tour of the spectacular grounds of Riserva di Fizzano, home of Olive Garden Riserva di Fizzano and the Culinary Institute of Tuscany, where Olive Garden culinary team members from restaurants across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  participate in a formal training program to learn firsthand about traditional Italian cooking, wines and culture. Streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  allows browsers to view the ribbon cutting ceremony A ribbon cutting ceremony is a public ceremony conducted to inaugurate the opening to the general public of a new building or business.

Often, it is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which
 that officially opened Olive Garden Riserva di Fizzano and the Culinary Institute of Tuscany.

The cuisine of the region is highlighted through virtual recipes developed at the Culinary Institute of Tuscany. Would-be chefs can follow along with Olive Garden's Executive Culinary Chef Paolo Lafata as he creates each recipe on screen. To find out what's cooking at Olive Garden, six of the new menu items are featured on the website along with enticing descriptions of each dish.

Olive Garden is the leading restaurant in the Italian dining segment with more than 50,000 employees and $1.5 billion in annual sales. Olive Garden is a division of Darden Restaurants Darden Restaurants, Inc. is a multi-brand restaurant operator. The firm owns several casual dining chain store, most notably Red Lobster and Olive Garden. Today, Darden owns and operates more than 1,300 restaurant locations throughout North America and has more than 150,000 , Inc. (NYSE NYSE

See: New York Stock Exchange
:DRI See Digital Research. ), the world's largest casual dining company.

For more information about Olive Garden, the new menu, recipes, and food and wine pairings, visit Olive Garden's new web site at tuscany.olivegarden.com.
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Publication:Business Wire
Date:Jun 29, 2000
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