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``You Can't Implement BPM with BPM'' States SeeBeyond CTO in Keynote at Brainstorm Conference in New York.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- SeeBeyond Serves As a Premier Sponsor of BrainStorm's 6th Annual Business Process Management Conference

SeeBeyond (Nasdaq:SBYN), provider of the world's first fully integrated composite application In computing, the term composite application expresses a perspective of software engineering that defines an application built by combining multiple services. People often compare composite applications to mashups.  network suite (SeeBeyond ICAN ICAN International Cesarean Awareness Network Inc
ICAN Integrated Composite Application Network (SeeBeyond)
ICAN Institute of Chartered Accountants of Nigeria
ICAN Idaho Community Action Network
) for advanced integration and composite application solutions, today announced its participation as a premier sponsor of this week's BrainStorm Business Process Management Conference Series in New York. Offering IT and Business executives a strategic management perspective on Business Process Management (BPM) solutions from industry luminaries, independent analysts and experienced practitioners, this annual tri-city conference series will be held November 3-4, at the Crowne Plaza This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  Times Square Manhattan.

As a premier sponsor of the event, SeeBeyond CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , Ross Altman, will deliver a keynote presentation entitled, "You Can't Implement BPM with BPM." Claiming it takes much more than basic BPM functionality to implement an effective BPM solution, Altman will address the importance of also having application integration, B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 communications, portal, Business Activity Monitoring See BAM.  and Master Data Management capabilities in order to create a framework that can fully support BPM requirements. The keynote session will take place on Thursday, November 4th, from 7:30am - 8:30am.

In addition, Altman will participate on a panel entitled "BPM Thought Leaders: A Futurist's View." Panelists will come together to discuss the future of BPM, from both a business and a technology perspective, addressing foreseen advancements in BPM and the importance of process improvement within an enterprise and beyond. The panel discussion will take place on Wednesday, November 3, from 11:15am - 12:00pm.

SeeBeyond Delivers Comprehensive BPM

New generation BPM is at the heart of the SeeBeyond product suite. This is supported by Europe's leading independent IT analyst firm, The Butler Group, who ranked the SeeBeyond Integrated Composite Application Network Suite in the Outperforming category within each phase of its 'Lifecycle Positions' (Early Adopter, Market Adoption and Maturity) for BPM.

"SeeBeyond has succeeded in delivering a compelling suite of products that challenges the currently accepted complexity and cost of integration projects -- truly breaking new ground in this market," stated Susan Clarke, author of Butler Group's Product Review. Commenting on the notion that the major driver behind most BPM projects is integration, Clarke adds, "Integration is an important element of the overall BPM picture as there is an increasing need for BPM processes to span applications, as well as entire organizations."

For more information about the SeeBeyond ICAN 5 Suite, please visit www.seebeyond.com. For more information about the BrainStorm Business Process Management Conference Series, please visit http://www.bpmconference.com/.

About BrainStorm Business Process Management (BPM) Conference Series

BrainStorm's Business Process Management Conference Series 2004 consists of three events (Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and New York), which serve IT and Business executives seeking an unbiased source of education, insight and expertise in order to ensure the success of their BPM initiatives. These conference programs feature a strategic management perspective presented by the best and brightest industry luminaries, independent analysts and experienced practitioners from world class organizations.

About SeeBeyond

Based on 15 years of software innovation and real-world experience in integrating systems across Global 2000 organizations, SeeBeyond (Nasdaq: SBYN) delivers the industry's first integrated composite application network built on a comprehensive integration platform. Beyond eAI, the SeeBeyond(R) Integrated Composite Application Network Suite(TM) helps organizations rapidly assemble and deploy enterprise-scale end-user applications built on existing systems and infrastructure to dramatically improve business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . SeeBeyond has nearly 1,950 customers worldwide, including ABN Amro ABN AMRO Algemene Bank Nederland-Amsterdam Roterdam Bank (Dutch bank) , BHP Billiton BHP Billiton is the world's largest mining company.[1] Its origin is in the 2001 merger of Australia's Broken Hill Proprietary Company (BHP) and the UK's Billiton, which has a South African background. The result is a dual-listed company. , The Cleveland Clinic, Commerzbank, The Dial Corporation, DuPont, Florida Power & Light, Fluor Daniel, Fujitsu, General Motors, Halliburton, Hertz Corporation, HP, Lockheed Martin, Pfizer, Samsung, Sprint, Sutter Health and UnitedHealth Group. For more information, please visit www.seebeyond.com.

SeeBeyond is a registered trademark of SeeBeyond Technology Corporation SeeBeyond Technology Corporation (formerly Software Technology Corporation) was a software company listed on the NASDAQ stock market (NASDAQ: SBYN). On 28 June 2005 the sale of the company for $387m to Sun Microsystems was announced; the deal was completed by August.  in the United States and select foreign countries. SeeBeyond Integrated Composite Application Network Suite is a trademark of SeeBeyond Technology Corporation. The absence of a trademark from this list does not constitute a waiver of SeeBeyond Technology Corporation's intellectual property rights concerning that trademark. All other brands or product names are trademarks of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 2, 2004
Words:674
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