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``Women of the Web'' Study Reveals No. 1 Site, Danni Ashe, Trailed by Martha Stewart and Oprah Winfrey; Guinness Bid in the Offing.


Entertainment Editors & Multimedia Writers

NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress,

NewsCom, PressLink and on Business Wire's Web site

at www.businesswire.com.

NEW YORK--(ENTERTAINMENT WIRE)--Aug. 8, 2000

The results of an independent Alexa Research study, "Women of the Web: Top Web Sites Run By and Featuring Women," reveal Danni Ashe and her Web site, Danni.com, to be far and away the single most popular such site on the World Wide Web -- one-and-a-half times more popular than Martha Stewart's site and nearly twice as popular as Oprah Winfrey's.

In addition to Alexa's research, Danni Ashe today also announced the results of a second, independently verified study conducted by her own company. Through extensive analysis of Web server logs, the study reveals that Ashe's image has been downloaded from her own Web site more than 840 million times since its 1995 launch --- making her the Most Downloaded Woman in History, a claim she is submitting for certification by the venerable Guinness Book of World Records.

In the Alexa Research study of the top 1,100 Web sites in the world, Danni Ashe (danni.com) ranked 602 with 25,149,000 page views; Martha Stewart <noinclude></noinclude>

Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model.
 (marthastewart.com) ranked 880 with 16,683,000; Oprah Winfrey “Oprah” redirects here. For the show, see The Oprah Winfrey Show.

Oprah Gail Winfrey (born January 29, 1954) is the American multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest-rated talk show in television history.
 (Oprah.com) ranked third with 13,487,000. All figures are based on Alexa's May 2000 rankings.

Both studies are available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  at mostdownloadedwoman.com.

Ashe has been hailed by Reuters as "...the shrewdest of businesswomen who maintains control of every aspect of her company and runs it the way she sees fit," and her take on the popularity of her site is one of fun and satisfaction. "My Web site gets so much traffic, I use more bandwidth than all of Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific. . That's a lot of downloading downloading - download , so watch out, Guinness, because here I come!"

Ashe has been featured on the front page and covers of such American media institutions as The Wall Street Journal, USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
, The Industry Standard and eCompany Now, as well as in the pages of US News and World Report, Yahoo Internet Life, Time Digital, numerous other newspapers and magazines, television and radio.

The Alexa study was commissioned by Danni.com and performed by Alexa Research. Alexa Research is a company that studies trends in behavior and content on the World Wide Web, based upon the aggregated usage trails of 500,000 unique monthly panelists, representing a wide range of occupations, ages and incomes. Approximately one-third of the users use their computers at work; two-thirds from home; more than 40% of the Alexa users reside outside the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , making Alexa usage results truly global in representation. It has the largest international and work panels of any measurement company.

Danni.com, a soft adult content entertainment site, is owned and operated by Danni Ashe. Created by Ashe herself in 1995 with $8,000 worth of computer equipment and a crash study in the HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 Manual of Style, the site and its creator have been the focus of numerous articles focusing on the fact that she and the popularity of her site provide one of the few Web-based business models for profitability.

Note: A Photo is available at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
:

http://www.businesswire.com/cgi-bin/photo.cgi?pw.080800/bw3
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:Aug 8, 2000
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