``Who Wants To Be A Millionaire CD-ROM 2nd Edition'' Debuts May 9, 2000.Business Editors & Entertainment Writers BURBANK, Calif.--(BUSINESS WIRE)--April 13, 2000 Edge-Of-Your "Hot Seat" Sequel Delivers More Regis Philbin Regis Francis Xavier Philbin (born August 25, 1931) is an Emmy Award-winning American television personality best known for his roles as a talk show host, game show host, singer and presenter at various events. , New Lifelines LifeLines is a free genealogy software tool to assist family history research. Lifelines was originally written by Tom Wetmore circa 1991-1994. Its primary strengths are its powerful scripting language and the ability to easily import and export information in the GEDCOM , Scores of All-New Questions Launch Features "Be a Millionaire for a Week Sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. " With unprecedented sales of more than one million units in its first four weeks on shelves, "Who Wants To Be A Millionaire CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). " rocketed to the top of the best-seller charts and made history by becoming the fastest-selling PC game of all time. Now fans eager for a second dose of Millionaire fever can enjoy even more excitement with "Who Wants To Be A Millionaire CD-ROM 2nd Edition." Supported by an extensive marketing campaign including a phenomenal "Be a Millionaire for a Week Sweepstakes," "Who Wants To Be A Millionaire CD-ROM 2nd Edition" arrives at retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → nationwide on May 9, 2000 with a suggested retail price of $19.99. Created for players of all ages, the title is a Windows(R) 95/98 and Macintosh hybrid CD-ROM. Bigger and better than the original record-breaking CD-ROM based on ABC's hit television game show, "Who Wants To Be A Millionaire CD-ROM 2nd Edition" is packed with 600 all-new questions, new video reward animations, new phone-a-friend lifelines and all-new unique Regis Philbin banter that is certain to satisfy the TV game show's millions of fans. National Marketing Campaign The launch of "Who Wants To Be A Millionaire CD-ROM 2nd Edition" will be supported by a far-reaching marketing initiative including: -- "Be a Millionaire for a Week Sweepstakes" -- The "Who Wants To Be A Millionaire CD-ROM 2nd Edition" will give players a chance to win the ultimate millionaire vacation. Consumers may enter to win the sweepstakes through the CD-ROM's "E-Registration," by visiting the Buena Vista Interactive Web site (bvinteractive.com), or by sending in a self-addressed stamped envelope A self-addressed stamped envelope (SASE), or just stamped addressed envelope (SAE) in the UK, is often just that: an envelope with the sender's name and address on it, with affixed paid postage and mailed to a company or private individual. . One lucky winner and guest will win a fantastic, no-expense-spared, first-class vacation to both world-renowned domestic and international destinations. The sweepstakes, which is scheduled to run from May 1 through August 31, 2000, will be promoted in print and online ads, in stores, on the CD-ROM packaging, and via the abc.com and bvinteractive.com Millionaire Web sites. -- Massive Television Exposure -- Reaching the game's strongest followers followers see dairy herd. , the CD-ROM will be cross-promoted on the "Who Wants To Be A Millionaire" television show on ABC during May sweeps. The hit game show airs three nights a week to an average audience of 28 million viewers per night. The CD-ROM will also be featured on "Live! With Regis & Kathie Lee," ABC's top-rated morning program. -- National Print and Online Advertising -- Print and online advertisements for the CD-ROM will generate 25+ million impressions in highly targeted mass-market magazines and newspapers, including People, Entertainment Weekly, Parade and USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . -- In-Store Point of Purchase Displays -- Exciting and eye-catching in-store pre-packs, pallets, standees and shelf-talkers featuring Regis Philbin will make "Who Wants To Be A Millionaire CD-ROM 2nd Edition" the interactive event of the year. About Buena Vista Interactive Buena Vista Interactive is a publishing label formed by Disney Interactive, which is part of the Disney Consumer Products division of The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company. Buena Vista Interactive develops, markets and globally distributes interactive entertainment products based on the broad range of creative content produced by The Walt Disney Company through business units such as ABC, Touchstone touchstone Black, silica-containing stone used in assaying to determine the purity of gold and silver. The metal to be assayed is rubbed on the touchstone, and then a sample of metal of known purity is rubbed on the stone right next to it. , Hollywood Pictures and Buena Vista Television, among others. For more information on Buena Vista Interactive's products, visit www.bvinteractive.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion