``What's The Download'' Consumer Education Campaign Addressing the Value of Paying for Music Unveiled at 46th Annual GRAMMY Awards.Entertainment Editors/Business Editors/Music & High-Tech Writers LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Feb. 9, 2004 Research-Based Education Campaign Arms Consumers with Choices and Information "What's The Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. (SM)," a comprehensive public education campaign addressing the value of paying for music, was unveiled today by the Recording Academy(R) in concert with the 46th Annual GRAMMY(R) Awards. Based on proprietary research showing a critical need for education among consumers on the topic, "What's The Download" is designed to complement existing industry campaigns and empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems music fans to make informed, ethical and legal decisions regarding how they get their music. Reaching more than 650 million viewers in 160 countries globally, "What's The Download" made its television debut with the airing of a public service announcement (PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. ) during the GRAMMY telecast as part of the address by Neil Portnow Neil R. Portnow (born 1948, New York City) is the current president of the National Academy of Recording Arts and Sciences (NARAS). Portnow was formerly the vice-president of the West Coast division of Jive Records. , President of the Recording Academy. The launch also included the debut of www.whatsthedownload.com, a comprehensive, information-rich Web site, the introduction of print and radio PSAs, and simultaneous launches in key markets across the country. Future activities will include grassroots initiatives and retail activities. "As the recording industry looks forward to a digital future, it becomes even more important to ensure that music fans have the tools needed to fully understand and appreciate the value of music," said Portnow. "This campaign celebrates the options digital technology offers both music makers and consumers, while also tackling the confusion surrounding downloading and file-swapping. We want to empower consumers to make thoughtful, ethical and respectful re·spect·ful adj. Showing or marked by proper respect. re·spect  ful·ly adv. decisions when getting their music while understanding the part they play in the future of music." WhatsTheDownload.com fills the crucial need for consumer information about the impact of illegal downloading. The site provides an overview of the issues, quotes from music-makers and artists offering personal perspectives on file-swapping, a message board where consumers can connect with one another and discuss downloading, a news and information section, and an opt-in eNewsletter called "The Download" that keeps consumers up-to-date on various file-swapping news. Additionally, the site includes in-depth information about copyright laws and a comprehensive listing of legitimate online music retailers. The TV PSA, titled "Club," depicts a young girl downloading a current top-20 hit while a group of young club-goers simultaneously dances to the song. Once the download is complete, the music in the club stops -- leaving the clubbers in complete silence. The viewers are then encouraged to log onto www.WhatsTheDownload.com to find out why "There's More to Music than Meets the Ear." About the Recording Academy(R) Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as the Recording Academy, is dedicated to improving the quality of life and cultural condition for music and its makers. The Recording Academy is internationally known for the GRAMMY Awards Grammy Awards Annual awards given by the Recording Academy (officially the National Academy of Recording Arts and Sciences). The first Grammies (the name is a dimunitive of “gramophone”) were given in 1958. and is responsible for numerous groundbreaking outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. , professional development, cultural enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. , education and human services programs. |
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