``WWF No Mercy'' for Nintendo 64 and ``WWF Smackdown! 2: Know Your Role'' for PlayStation to be Backed by Extensive Marketing Campaigns.

Business Editors & Video-Game Writers

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 15, 2000

THQ Inc. (Nasdaq:THQI) and JAKKS Pacific Inc. (Nasdaq:JAKK) today announced the extensive marketing campaigns backing the two newest World Wrestling Federation titles, "WWF No Mercy(TM)" for Nintendo(R) 64, which released Nov. 13, and "WWF SmackDown!(TM)2: Know Your Role" for PlayStation(R), scheduled to release Nov. 20.

Both titles will benefit from multimillion-dollar marketing support, including national television ad campaigns starring World Wrestling Federation Superstars.

The "WWF SmackDown! 2: Know Your Role" commercial was filmed at the "SmackDown Hotel" with current World Wrestling Federation Champion Kurt Angle, while the "WWF No Mercy" spot featuring the Dudley Boyz takes a humorous look at the Superstars' school days. Both 15- and 30-second versions were created for each title by the World Wrestling Federation's in-house creative department.

Marketing highlights for "WWF No Mercy" and "WWF SmackDown! 2: Know Your Role" include:

-- National television ad campaigns on Fox, UPN, NBC, MTV, FX, Comedy Central,
and other major networks;

-- Coverage on WWF.com (www.wwf.com), as well as the official "WWF SmackDown!
2" and "WWF No Mercy" Web sites, hosted by THQ.com;

-- National P.O.P. programs including posters, oversized boxes, banners, floor
graphics and in-store commercials at game retailers nationwide;

-- Radio promotions including on-air giveaways; and

-- An aggressive licensing and merchandising effort with World Wrestling
Federation action figures, toys, and the official "WWF SmackDown! 2" and "WWF
No Mercy" video game strategy guides.

About "WWF SmackDown! 2: Know Your Role"

Developed by Yuke's Co Ltd. of Japan, "WWF SmackDown! 2: Know Your Role" is the sequel to the highly successful "WWF SmackDown!(TM)." It boasts expanded features including all new storylines and gameplay modes such as Ladder Matches, Hell in a Cell, Casket Matches, Tornado Tag Team Matches, and Special Tournaments. Players will have the opportunity to brawl not only in the ring, but also backstage, in the VIP room, in the parking lot, and even in the new World Wrestling Federation Entertainment complex in New York.

A new, up-to-date roster allows players to select from one of over 50 Superstars, including The Rock, Triple H and Chyna, each with their own signature moves. By using the enhanced Create-A-Superstar mode, players can build their own Superstars with customized characteristics including height and weight, physical appearance, personality, and detailed move selection. Breathtaking graphics and effects such as lighting, shadows and skin textures, bring "WWF SmackDown! 2" to life on PlayStation like never before.

About "WWF No Mercy"

With more than 65 World Wrestling Federation Superstars to choose from, new double-team moves, backstage areas, enhanced graphics, plus all-new gameplay modes including Ladder Match and Tag Team Match, "WWF No Mercy" players will enjoy even more of what makes World Wrestling Federation bedlam so popular. The Create-A-Superstar feature is back and more robust than ever, allowing players to design characters in unprecedented detail, from physical size and appearance, to personality, attitude, and of course, signature moves. "WWF No Mercy" will also offer all new storylines, a Special Referee feature, and even a Create-A-Pay-Per-View Event.

JAKKS Pacific is a multi-brand toy company that designs, develops, produces and markets toys and related products, including (1) action figures and accessories featuring licensed characters, principally from the World Wrestling Federation (R), (2) Flying Colors(R) molded plastic activity sets, clay compound playsets and lunch boxes, (3) Road Champs(R) die-cast collectible and toy vehicles and Remco(R) toy vehicles and role-playing toys and accessories, (4) Child Guidance(R) infant and pre-school electronic toys, toy foam puzzle mats, block activity sets and outdoor products and (5) fashion and mini dolls and related accessories.

THQ Inc. develops, publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, and those manufactured by Sony, Microsoft, Nintendo and Sega. The THQ Web site is located at http://www.thq.com.