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``WWE SmackDown! Shut Your Mouth'' Ships For PlayStation 2; Next Installment in SmackDown! Series Backed By Multi-Million Dollar Marketing Campaign.

Business Editors

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 13, 2002

THQ(R)Inc. (Nasdaq: THQI) and JAKKS Pacific, Inc. (Nasdaq: JAKK) today announced the North American release of their newest World Wrestling Entertainment(TM)(NYSE: WWE) licensed video game, "WWE SmackDown! Shut Your Mouth" for the PlayStation(R)2 computer entertainment system. Created exclusively for PlayStation 2 by Yuke's Co., Ltd. of Japan, "WWE SmackDown! Shut Your Mouth" is the next installment in one of the most successful videogame franchises of all time. World Wrestling Entertainment licensed videogames have sold more than $300 million in the U.S. since 1999. "WWE SmackDown! Shut Your Mouth" is now available at major retail outlets nationwide.

"'WWE SmackDown! Shut Your Mouth' is the definitive wrestling title for PlayStation 2, loaded with thousands of moves, the most in-depth story mode ever, authentic entrances and new Superstars like The Next Big Thing, Brock Lesner(TM), Booker T(TM) and the legendary Hollywood Hulk Hogan(TM)," said Phillip Holt, vice president, product development, THQ. "'WWE SmackDown! Shut Your Mouth' is one of the most highly anticipated PlayStation 2 games this holiday season."

"The `WWE SmackDown!' titles for PlayStation and PlayStation 2 have been top sellers for WWE, JAKKS and THQ, and we expect `WWE SmackDown! Shut Your Mouth' to be no exception," said Nelo Lucich, Director of Interactive, JAKKS Pacific. "We're thrilled to add the title to our roster of hot toys for the 2002 holiday season."

Marketing highlights for "WWE SmackDown! Shut Your Mouth" include:
-- National television campaign on FOX, UPN, NBC, TNN, MTV, FX, G4, WB, TBS, E!, Comedy Central and other major networks

-- Print campaign across major videogame and World Wrestling Entertainment publications

-- Exclusive Fleer trading card gift with purchase program at KBtoys

-- Exclusive WWE Diva poster gift with purchase at Circuit City

-- National point of purchase program including posters, oversized boxes, banners, floor graphics, and in-store commercials at game retailers

-- Coverage on WWE.com (www.wwe.com), as well as the official "WWE SmackDown! Shut Your Mouth" web site, hosted by THQ.com

-- Considered one of the top ten most wanted video games for the 2002 holiday selling season according to a recent survey of top retailers conducted at PlayDate 2002

-- Number two most requested game on GameSpot.com for any platform

-- Number five most requested game for the month of November on IGN.com


About "WWE SmackDown! Shut Your Mouth"

"WWE SmackDown! Shut Your Mouth" boasts the most robust and in-depth Season mode ever with an all-new draft feature that allows players to choose from more than 55 WWE Superstars including Booker T, Rob Van Dam(TM) and Hollywood Hulk Hogan. The Season mode also includes multiple character paths that follow the most exciting events from the last year of WWE programming. Seventeen photo-realistic backstage environments allow gamers to take the action backstage in areas that are full of interactive weapons and destructible items. "WWE SmackDown! Shut Your Mouth" features an enhanced multiplayer option that utilizes two multi-tap controllers allowing six players in the ring at once. The Create-A-Superstar mode in "WWE SmackDown! Shut Your Mouth" is the deepest yet, with a brand new morphing system that gives gamers the ability to freelance facial features, life-like tattoo/lettering and customizable animations as well as specific stances.

For more information about the THQ/JAKKS Pacific World Wrestling Entertainment videogame franchise including "WWE SmackDown! Shut Your Mouth" for the PlayStation 2 computer entertainment system and the rest of THQ's 2002 holiday line-up, visit www.thq.com.

About World Wrestling Entertainment, Inc.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

About JAKKS Pacific

JAKKS Pacific, Inc. (Nasdaq: JAKK) is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R), Toymax(R), Funnoodle(R), Laser Challenge(TM) and Go Fly a Kite(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.

About THQ

THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at www.thq.com. The THQ Wireless site is located at www.thqwireless.com.

Trademark Statement

The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about THQ's business based, in part, on assumptions made by its management. These statements are not guarantees of THQ's future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for THQ's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. In addition, such statements could be affected by growth rates and market conditions relating to the interactive software industry and general domestic and international economic conditions. Specific information concerning these and other such factors is contained in THQ's Prospectus dated March 26, 2002 as filed with the Securities and Exchange Commission on March 27, 2002. A copy of this filing may be obtained by contacting THQ or the SEC. The forward-looking statements contained herein speak only as of the date on which they are made, and THQ does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2002
Words:1094
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