``Ultimate Fighting Championship'' Returning with a Vengeance to PlayStation 2; TDK Mediactive Announces ``UFC: SUDDEN IMPACT''.

Entertainment Editors/Business Editors

E3Expo 2003

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--May 14, 2003

Amazingly lifelike fighters, all new signature moves, and more game features than ever before highlight the newest title in the "Ultimate Fighting Championship(TM)" (UFC) franchise, "UFC: Sudden Impact(TM)". Announced today by TDK Mediactive, Inc. (OTCBB: TDKM), a global publisher of interactive entertainment software, this hardcore mixed martial arts title is being developed exclusively for the PlayStation(R)2 computer entertainment system and is scheduled to reach store shelves in the fall of 2003.

"With `UFC: Sudden Impact' we've made a faster, deeper and truly spectacular real fighting environment for our fans," said Michael Devine, Executive Vice President, Sales and Marketing, TDK Mediactive. "The game, and its wholly redefined engine, allows you to highly customize your fighting experience from press and play to deep, create-a-fighter story modes with near limitless possibilities."

Developed by Opus, "UFC: Sudden Impact" is taking the sport of mixed martial arts to the next level. The new approach has resulted in a wealth of advancements, including:

-- All new fighter models (over 8,000 polygons each) and

animations resulting in more realism and lifelike movements,

including realistic damage like real time cuts, bruises and

bleeding.

-- Create your own customizable fighter from the ground up,

including personality traits and entrance animations.

-- New moves and fighting styles reflect each fighter's martial

arts specialty.

-- More fighters than ever before! Over 40 in all, from champions

like Matt Hughes and Tim Sylvia to up and coming fighters like

Robbie Lawler.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM), and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation (NYSE: TDK). More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.