``Twist In the City'' Multi-City Media Tour Kicks Off in Philadelphia, Providing Answers to Design-Challenged City Dwellers.

PHILADELPHIA -- Internationally-Known Interior Designer Sharne Algotsson Heeds the Cry for Design Help from Everyday People in the Throws of Gentrification--New to in-Town Living

Calling all of Philadelphia's style-conscious but design challenged: there is finally hope for your loft, in-town apartment, townhouse or condo! Interior designer and author of City Living: Creative Ideas For the New Urban Home (Rockport), Sharne Algotsson, will be on hand at the Twist booth at the Philadelphia Home Design Show, October 16th and 17th, to share her high-end decor secrets with everyday people wondering just how to make their space look fit for a celebrity. It's all part of her "Twist in the City" four-city media tour.

The idea behind "Twist in the City" is to take Sharne's upscale interior design knowledge to the city streets where everyday people have common, in-town living, design dilemmas. The media tour was conceived to answer the cry of suburbanites-turned-urbanites who have found themselves a part of the gentrification trend, which is taking over in even some of the most unlikely cities in the United States.

The media tour is named for the hip furniture, lifestyle and design boutique called Twist in Philadelphia, which she co-owns. It is nestled in the heart of a cozy and trendy district in Center City on Pine Street. After the Philadelphia show, Sharne will visit Los Angeles in November, New York in December and a select city in the south, yet to be determined, in the New Year.

Sharne will give your viewers, readers and listeners tips on

--Modernizing and upgrading older structures

--How to "tame" large spaces

--How to make small spaces look larger with furniture

--Using lighting, color and mirrors to manipulate space

--Personalizing entryways

--How to select the right furniture to create the right feeling in your home

--Tapping into the senses: using color, aromas and fragrances to create a mood

--How to make your place look like you've spent a million, but you really haven't

--How to keep your home fresh and free from the outside world

Sharne has been featured on HG TV Network, African Design in American Homes, The Discovery Network's Christopher Lowell Show, B. Smith with Style and HG TV's Design Basics and Smart Design.

Interviews with Sharne at the home show are by appointment only! Book your interview today by calling 214-523-9088. Tickets for the Philadelphia Home Design Show are available at the door or by calling 443-512-0265. Cost is $12 per day. Doors open at 10 a.m. and close at 5 p.m. Log onto www.philahomedesignshow.com for more information.

Sharne Algotsson is a stylist, interior designer and author of City Living: Creative Ideas For The New Urban Home, Rockport Publisher and African Style, Down To The Details, Random House Publisher. She offers interior design and event planning at Twist, her Philadelphia furniture, lifestyle and home decor boutique in the city's trendy Pine Street district. Classically trained at world-renown IKEA, Ms. Algotsson has a developed a fine reputation world-wide for her extraordinary design insights and creativity in the homes of tastemakers and trendsetters in the U.S. and abroad as well as on the advertisement sets of some of the industry's finest retailers. Visit www.twisthome.com for more information.

Editor's Note: In addition to stopping by her booth at the Philadelphia Home Design Show, October 16 & 17, Sharne is available for in-studio visits, "walk and talks" through retail stores, as well one-on-one interviews during subsequent dates in October. Call 214-523-9088 to schedule your chat with this fabulous design guru.