``Tomb Raider Chronicles'' Holiday Release Will Leverage New Timex Watch and Movie Madness; Eidos Interactive's Lara Croft Character Will Also Appear in Cliffhanger Television Spots.Business Editors & Entertainment Writers SAN FRANCISCO--(BUSINESS WIRE)--Nov. 14, 2000 Eidos Interactive, the makers of the ever-popular "Tomb Raider" series of electronic games, is poised for another innovative marketing push before and after the mid-November launch of "Tomb Raider Chronicles Tomb Raider Chronicles is the fifth game in the Tomb Raider series and the sequel to . It was developed by Core Design and published by Eidos Interactive. The game was originally released in 2000 for PC, Sega Dreamcast and PlayStation. ," starring virtual celebrity and soon-to-be movie star Lara Croft. With a multi-million dollar print, television and online advertising campaign, Eidos will grab national mindshare to promote Lara Croft's return to both the PC and Sony PlayStation game console for this holiday season. The advertising push will be supplemented by a dedicated Point of Purchase (POP) program. The multi-million dollar television advertising campaign will leverage fan speculation over the possible death of the game character, hinted at in last year's "Tomb Raider: Last Revelation" game. In cliffhanger 15 and 30-second television commercials, an unusually endangered Lara will be shown trapped under an avalanche of rocks. As the imperiled heroine looks skyward, the ad slogan will speculate on whether Lara is doomed. The commercials will run on key niche cable outlets such as MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , ESPN ESPN Entertainment and Sports Programming Network , Comedy Central and TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. . Since Lara Croft merchandise has proved popular at retail, Eidos has announced a unique tie-in for "Tomb Raider Chronicles." Timex is releasing the new TMX TMX Translation Memory eXchange TMX Trimix (mixture of oxygen, helium and nitrogen used by divers) TMX Tandem Mirror Experiment TMx Time Management System TMX Transparent Matrix (switch; Hekimian) Grip Clip watch encased en·case tr.v. en·cased, en·cas·ing, en·cas·es To enclose in or as if in a case. en·case  ment n. in "Tomb Raider" packaging. Lara will wear the watch, part of Timex's TMX(TM) line of watches for Gen Y, in the actual game while careening The careening of a sailing vessel is laying her up on a calm beach at high tide in order to expose one side or another of the ship's hull for maintenance below the water line when the tide goes out. through the sky on a hang glider. In addition to this full-motion video (FMV FMV - full-motion video ) sequence, every time players go to the game's inventory system to access tools, they will see a Grip Clip watch and the TMX(TM) logo. Lara will also have a presence on the official Timex TMX(TM) Web site, tmx.timex.com, where she will introduce the TMX(TM) line, which is targeted at guys and girls ages 14 to 20. An online promotion with IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) .com, part of the popular teen site Snowball.com, is in the works featuring a one-minute version of the new game in which Lara will use her TMX(TM) Grip Clip watch to defeat her enemies. Players who successfully complete the game will automatically be entered into a drawing for prizes up to $2,000. Along with ads and merchandise, Eidos also plans to exploit the excitement over Paramount's upcoming "Tomb Raider" movie. The big-budget adventure, starring Angelina Jolie as Lara, is slated for summer 2001 release. Starting Nov. 9, the TombRaiderMovie.com Web site will feature live Webcasts from the actual movie set. In addition, the first movie trailers of Jolie in Lara garb will grace movie screens in early December leading to even more awareness-building momentum. "As the 'Tomb Raider' series matures, it's imperative that we continue devising new and different forms of merchandise to keep surprising Lara's faithful fans," said Paul Baldwin, vice president, marketing, Eidos Interactive. "Along with the Timex watch partnership, the continuing curiosity about the 'Tomb Raider' movie will build momentum for the new game." "Tomb Raider Chronicles" will be the last game in the series as players currently know it. In 2001, a re-vamped Lara will appear for PlayStation 2 and other future gaming platforms. To date, the "Tomb Raider" gaming phenomenon has generated sales figures of more than 24 million units sold worldwide on the PC, PlayStation, Dreamcast and Game Boy Color The Game Boy Color (ゲームボーイカラー platforms. Total revenue for the property, including licensing, is more than $700 million - with "Tomb Raider Chronicles" waiting in the wings to further grow that staggering sum. Eidos Interactive, Inc. is a leading developer and publisher of interactive entertainment products for the PC, PlayStation, Nintendo 64 and Game Boy Color. Eidos Interactive is part of London-based Eidos plc (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :EIDSY) with additional offices in San Francisco, Paris, Hamburg, Singapore and Tokyo. For more information on Eidos Interactive's product line visit http://www.eidosinteractive.com. |
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