``The Tonight Show with Jay Leno'' Taps jacobsrahi for New Branding and HD Show Open.Entertainment Editors LOS ANGELES--(BUSINESS WIRE)--March 25, 2003 Zoic Effects Team and Director John Scheer Help jacobsrahi Bring American Scenes to Life, Transform People into Murals Last night, "The Tonight Show with Jay Leno Jay Leno (born April 28, 1950) is an Emmy-winning American comedian, writer who is best known as the current host of NBC television's long-running variety and talk program The Tonight Show. Biography Leno was born in New Rochelle, New York. " kicked off with a striking new HD show open and logo created by brand strategic entertainment salon jacobsrahi. Hired for its ability to develop and execute compelling creative, design and promotional content, jacobsrahi worked hand-in-hand with "The Tonight Show with Jay Leno" to create a fresh look at a slice of American life occurring at 11:35 PM EST EST electroshock therapy. EST abbr. electroshock therapy when the show airs nationally. "jacobsrahi is an extremely professional, talented, and fun group of people," says "The Tonight Show with Jay Leno" Supervising Producer Larry Goitia. "Their creativity is only exceeded by their enthusiasm for your project. jacobsrahi has taken `The Tonight Show with Jay Leno' opening sequence to such a new level that I'm sure viewers will enjoy and wonder, `how did they do that?' It's been a great experience." Goitia was introduced to jacobsrahi via the company's work on CBS's "The Late Late Show with Craig Kilborn Craig Kilborn (born August 24, 1962) is an American comedian and former talk show host. He was the original host of The Daily Show and Tom Snyder's successor on CBS's The Late Late Show. " open, which was created in 2002. Goitia brought jacobsrahi in to present concepts for an innovative new look that builds on "The Tonight Show with Jay Leno's" brand equity. "The Tonight Show with Jay Leno" team loved jacobsrahi's idea to promote Jay Leno as "America's Comedian" and hired the team to bring the new open and branding package to life. "The Tonight Show with Jay Leno" main title open is a seamless shot that takes the viewer around the country and into the lives of people in various environments with the surprising twist that transforms each vignette into a painted mural. Interior and exterior scenes flow into one another in this continuous pull-back that creates a window to the world of American life. The project was brought to the small screen with creative concept and direction by jacobsrahi, live-action direction by John Scheer, and visual effects wizardry wiz·ard·ry n. pl. wiz·ard·ries 1. The art, skill, or practice of a wizard; sorcery. 2. a. A power or effect that appears magical by its capacity to transform: by Zoic Studios ("Buffy the Vampire Slayer," "Miracles," "Twilight Zone twilight zone - [IRC] Notionally, the area of cyberspace where IRC operators live. An op is said to have a "connection to the twilight zone". "). This collaboration is the signature of jacobsrahi's working methodology. The result is a show open that speaks directly to viewers that help make "The Tonight Show with Jay Leno" the number one late night show within all ratings demographics. "This project gave us the opportunity to conjoin some of the best talents in the business with a client that was enthusiastic and collaborative throughout the creative process," says jacobsrahi Creative Director Sandep Rahi. "To re-brand an American institution like `The Tonight Show' is something that doesn't happen everyday," adds Scott Jacobs Scott Jacobs is a well established photo realistic painter as well as the first licensed Harley-Davidson artist. Scott began his career in art not with his painting, but by buying a failing gallery at nineteen with money he saved from working odd jobs. . "It just goes to show you that when your client is confident and smart and let's you do what you do -- amazing things can happen! ...and we thank them for that." jacobsrahi is a brand-strategic creative boutique specializing in on-air communication solutions for the entertainment industry. Strictly adhering to their "5D process" -- discover, define, design, develop, deploy, jacobsrahi has created effective communications for a diversity of clients including ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS (Cell Broadcast Service) See cell broadcast. , Disney, FX Networks, ESPN ESPN Entertainment and Sports Programming Network , Twentieth Television, KERA, Columbia and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. . Emmy Award-winning Creative Directors Scott Jacobs and Sandep Rahi founded jacobsrahi in 2001. www.jacobsrahi.com. "The Tonight Show with Jay Leno" is from Big Dog Productions in association with NBC Studios. |
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