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``The Information Paradox'' Rated a Must-Read in CIO Magazine Gartner Analyst Recommends DMR Consulting's Book on IT Value.


Business Editors

EDISON, N.J.--(BUSINESS WIRE)--May 15, 2000

DMR (Digital Media Receiver) See digital media hub.  Consulting's "The Information Paradox paradox, statement that appears self-contradictory but actually has a basis in truth, e.g., Oscar Wilde's "Ignorance is like a delicate fruit; touch it and the bloom is gone. : Realizing the Business Benefits of Information Technology" (McGraw-Hill, 1999), a seminal work A seminal work is a work from which other works grow. The term usually refers to an intellectual or artistic achievement whose ideas and techniques have been adopted or responded to in later works by other people, either in the same field or in the general culture.  on deriving maximum business value from an investment in information technology, is recommended in the May 1 issue of CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 magazine as one of a handful of recent books on IT value with an "appeal that goes beyond the IT department."

Responding to a CIO poll of consultants about their favorite books on IT value, the Gartner Group's Jeff Owen recommended "The Information Paradox" because the book encourages readers to think differently about how to value IT. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 CIO, "Owens likes this book because it prods readers to link IT investments with business results." Owen is a services director in the Gartner Group's Return on IT Investment Service.

"We are pleased that "The Information Paradox" resonates with this prestigious and influential audience," said Michael Poehner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of DMR Consulting. "Our clients are experiencing an era of rapid business transformation and they need to get more value from the large investments they are making in information technology. We are helping them accomplish this, and we wrote this book to share our insights on IT value with the broader business community."

John Thorp John Willard Thorp (June 20, 1912 - April 18, 1992) was an aeronautical engineer who made significant contributions to aircraft design throughout his life.

Born in French Camp, California, John Thorp grew up from age four in the historic Locke family home in Lockeford,
, the lead author of the book, added: "Companies need to manage IT investments with a benefits realization approach, such as the one outlined in the book. Benefits realization recognizes that the payoff from implementing multi-million dollar technologies does not just happen automatically.

Benefits realization is a continuous process that can and must be managed, just like any other business process. Companies must recognize that they are today no longer implementing technology - they are implementing change - change that is enabled by technology but of which technology is only a small part."

Later this year, DMR Consulting will issue a sequel to "The Information Paradox" that will treat the increasingly important theme of customer relationship management. McGraw-Hill will also be the publisher of that book.

About DMR Consulting

DMR Consulting is a leading global provider of e-consulting services and business solutions to companies from the Fortune 1000 to Internet start-ups. DMR consultants design, build and operate high-impact e-solutions that measurably meas·ur·a·ble  
adj.
1. Possible to be measured: measurable depths.

2. Of distinguished importance; significant: a measurable figure in literature.
 enhance business performance. A strategic member of the Fujitsu family of companies, DMR employs 9,000 highly trained professionals in 65 offices worldwide.
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Date:May 15, 2000
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