``The Coupon Lady'' Visits In Store Media Systems Inc.

Business Editors

AURORA, Colo.--(BUSINESS WIRE)--Jan. 7, 2000

In Store Media Systems Inc. (OTC BB:ISMSE) today announced that on Dec. 8, 1999 ISMSE was privileged to have Katherine Ziller, more commonly known as "The Coupon Lady," visit its offices in preparation for an upcoming television segment on In Store Media Systems' Coupon Exchange Center(TM) and In$taCa$h(TM) coupon programs.

This segment will be aired over National Public Television stations to more than 50 million homes during the next few months.

Ziller, "The Coupon Lady," is recognized as one of the country's leading authorities on the use and redemption of coupons by shoppers. She appears weekly on the television program "47 On Your Side," which brings consumers the hottest coupons and the latest in money-saving advice.

"The Coupon Lady" shows people that by using coupons they can save 50-80 percent on their grocery bill. Ziller was chosen to be interviewed for National Public Television to give her expert opinion on ISMSE's In$taCa$h couponing program because of her immense knowledge of couponing and rebating.

During the filming, Ziller was impressed that the Coupon Exchange Center (CEC) will turn unwanted coupons into instant cash rebates, paid on-the-spot when used to purchase designated products shoppers want and need, without the hassles of collecting, saving and mailing proof of purchase and UPC codes.

Everett Schulze Jr., president and chief executive officer of ISMSE, said: "I was very impressed with Katherine's knowledge and ability to quickly grasp and understand the many money-making opportunities shoppers will enjoy when using the Coupon Exchange Center system and In$taCa$h coupons."

He further stated, "Katherine's endorsement of ISMSE's In$taCa$h coupon programs carries a lot of weight with shoppers, and I expect it to cause a great deal of excitement among coupon users."

The National Public Television segment will focus on the many exciting features of the Coupon Exchange Center system and will contain interviews with both Schulze and Ziller. A demonstration of the CEC will also be shown.

About In Store Media Systems

In Store Media Systems is the manufacturer and operator of its patented, in-store, closed-loop electronic consumer-interactive kiosk, the Coupon Exchange Center. In Store Media Systems has also developed a proprietary in-lane, electronic coupon clearing system. The In$taClearing will clear, right at checkout, virtually all coupons distributed by all manufacturers, replacing the current manual clearing procedure, which can take more than 45 days. Both systems are designed to operate in supermarkets and other retail locations across the country.

In Store Media Systems' databased e-commerce division will provide new capabilities for efficiently marketing products in supermarkets and other types of retail stores, where most consumers make their buying decisions.

ISMSE earns revenues from national packaged goods manufacturers who pay to have their products promoted in the store where they are sold and to have their coupons efficiently cleared right in the store where they are redeemed.

"Safe Harbor" Statement: Certain statements in this release are "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from forward-looking statements include, but are not limited to, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners and the need for additional capital.