``Take A Fruit Break'' Campaign Receives Corporate Sponsorship From Tzolkin Corporation.Lifestyle Editors & Health/Food Writers LOS ANGELES--(BUSINESS WIRE)--May 6, 2002 Ekaya Institute, a 501(c)3 educational nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. based in California, has developed a TV commercial campaign called "Take a Fruit Break." The campaign has been designed in response to the "obesity epidemic" declared by the CDC See Control Data, century date change and Back Orifice. CDC - Control Data Corporation (Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center. ). "The Fruit Break Campaign uses the media that is such a large part of kids' lives today. Fruit is both a powerful internal cleanser and a 'brain food'. The benefits of fruit, which is a true miracle food, are too many to list! And fruit is vastly under-represented on television advertising!" says Gerald Talifero, co-founder of Ekaya Institute, who aims to make "Take A Fruit Break" a household phrase within 5 years. Support for the campaign comes from both online consumers on the grass-roots level and from title sponsors on the corporate level. The Tzolkin Corporation (http://www.tzo.com) is donating both funds and web site hosting services to the campaign and will receive a 10-second credit at the end of a series of "Fruit Break" commercials saying "This Fruit Break was brought to you by TZO.com." The commercials will air on MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. and CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , thus targeting both young people and their parents and reaching the audience for both TZO and the Fruit Break Campaign. "We are experiencing a great deal of success with TZO.com and we are glad to be able to give back by sponsoring this campaign. We are aware of the importance of eating enough fresh fruit and we believe this campaign will make a big difference," says Gary Cook, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Tzolkin Corporation. About the Tzolkin Corporation Tzolkin Corporation is a leader in developing and marketing Internet dynamic DNS services and solutions to customers in over 65 countries. The company is at the forefront providing services that enable people and organizations that have Internet DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary and cable modem connections to host Internet servers on these connections despite having a dynamic IP address. Tzolkin's TZO services allow organizations and individuals to increase the utility of their DSL and cable modem connections, while the AutoFailover service provides a cost-effective alternative to site monitoring and hardware failover devices. For more information visit http://www.TakeAFruitBreak.com and http://www.tzo.com. |
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