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``T: Design'' Magazine Sees 38% Increase in Ad Pages.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- The New York Times Magazine announced today that its upcoming first issue of "T: Design" has a total of 89 advertising pages, a 38% increase over its "Part 2-Home Design" predecessor publication for the same year-ago period. The first issue of "T: Design" will be published on Sunday, October 10, and will feature a Barok chair on the cover from Dutch designer Maarten Baas' "Where There's Smoke
  • Where There's Smoke is an episode of The Brady Bunch
  • Where There's Smoke is an of the third season of
  • Where There's Smoke is an episode of That's So Raven, as well as its series finale.
" furniture series.

"The advertising performance of the new collection of 'T' magazines is outstanding," said Jyll Holzman, senior vice president for advertising, The New York Times. "'T' attracts a mix of advertisers in categories ranging from fashion to jewelry to home furnishings to automotive and more, which illustrates its ability to deliver a powerful marketing environment for companies."

"T: The New York Times Style Magazine" is a new collection of magazines that showcases stylish living today and features the latest trends in men's and women's fashion, design and entertaining. "T" is published eight times per year as a complement to The New York Times Magazine and replaces The Magazine's "Part 2" publications. Journalists contributing to the pages of "T" include Suzy Menkes Suzy Menkes (born 24 December 1943) has been head fashion reporter for the International Herald Tribune since 1988.

Menkes was born in Britain. She was educated at Brighton and Hove High School. In the 1960s, she went as a teenager to Paris to study dressmaking.
 on fashion, Lynn Hirschberg on celebrity styles, Tyler Brule on design and Amanda Hesser Amanda Hesser is a food writer, editor and cookbook author. She is currently the food editor of The New York Times Magazine, and the editor of T Living, a quarterly publication of The New York Times.  on food and living, among others.

"T" is a family of four magazines, each published twice per year, and includes:

--"T: Women's Fashion" (first published on Aug. 29, 2004), which sorts and selects the hottest new signature pieces and trends in women's fashion. "T: Women's Fashion" replaces The Magazine's "Part 2-Women's Fashions of The Times" publication.

--"T: Men's Fashion" (first published on Sept. 19, 2004), which offers a tailored roundup of the best looks, trends and personalities in men's fashion. "T: Men's Fashion" replaces The Magazine's "Part 2-Men's Fashions of The Times" publication.

--"T: Design," which will reveal how and where the lines in home design now cross and diverge in architecture, decor and home furnishings. "T: Design" will be published on Oct. 10 and replaces The Magazine's "Part 2-Home Design" publication.

--"T: Living," which will feature lifestyle and entertaining trends and report on the latest in food, wine, tabletop, kitchens, bathrooms and more. "T: Living," edited by Amanda Hesser, will be published on Nov. 7 and replaces The Magazine's "Part 2-Style & Entertaining" publication.

Beginning in 2005, "The Sophisticated Traveler" will join the "T" magazine collection and will continue to report on exotic travel destinations around the world.

Each issue of "T" will contain insightful feature articles, compelling photography and news columns such as:

--"The Talk" - a commentary on the latest jargon being used in the English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. , what it means and why it is relevant to our daily lives.

--"The Get" - a portfolio collection of the hottest new products to purchase, wear or collect.

--"The Re-Mix" - a series of short, fun and lively articles that capture the questions posed and thinking behind the choices we make in our daily lives.

The covers of "T" are being shot by distinguished photographers to convey the magazine's vision and essence in a creative and exciting manner. Photographer Raymond Meier is shooting the cover photography for all "T" 2004 debut issues.

About The New York Times Company

The New York Times Company (NYSE NYSE

See: New York Stock Exchange
:NYT NYT New York Times
NYT National Youth Theatre (UK)
NYT New York Transit (New York, USA)
NYT New York Tribune
), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the New York Times, The

Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers.
 International Herald Tribune International Herald Tribune

Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe.
, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. . The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com and www.nytco.com/community
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 4, 2004
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