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``Southern California Living'' Focuses on Fashion and Beauty.


LOS ANGELES--(BUSINESS WIRE)--Nov. 5, 1998--Southern California Living, the new feature section in the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 that launched on Nov. 1, will highlight fashion and beauty every Friday starting Nov. 6.

The expanded fashion and beauty coverage will offer readers entertaining, newsworthy and meaningful information about people and trends that will forecast what is originating in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , which has its own fashion sense and a strong fashion community.

Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  is the second-largest fashion market in the nation and the fashion industry contributes $10 billion to California's economy annually, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Market Statistics Demographics USA, 1998.

On Friday, Nov. 6, Times fashion writer Mimi Avins profiles Max Azria, head of BCBG BCBG Bon Chic Bon Genre , the L.A.-based global fashion powerhouse. The fashion section will also include a variety of features, including Jeannine Stein's Fashion Police column, a beauty column, as well as Personal Assets, a first-person column on the clothing we hold dear.

Southern California Living, published Sunday through Friday, replaces the Life & Style section and highlights the diverse Southern California lifestyle.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 5, 1998
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