``Save Tabs, Save Lives''; Hansen's Creates Campaign to Join City of Hope in the Fight Against Breast Cancer.

Business, News & Lifestyle Editors/Health Writers

LOS ANGELES--(BUSINESS WIRE)--Sept. 5, 2001

Hansen Beverage Co. is joining City of Hope Cancer Center in the fight against breast cancer with its "Save Tabs, Save Lives" campaign through March 2002.

To promote this effort, Hansen's products will be featured this Sunday, Sept. 9, at City of Hope's Los Angeles-area Walk for Hope Against Breast Cancer -- a flagship fund-raising event for the Cancer Center that attracts more than 5,000 participants, breast cancer survivors, celebrities and supporters.

The company is donating 10 cents to City of Hope's Breast Cancer Research for every red tab that is collected from cans of Hansen's(R) Smoothies and Natural Sodas. Hansen's is also donating 10 cents for every sticker collected from Junior Juice box drinks and 50 cents for every UPC from Hansen's Variety Pack of iced teas, for a total of up to $50,000 combined.

To bring more attention to this campaign, this is the first time Hansen's has redesigned its packaging to promote a cause. A total of 40 million Smoothie and Natural Soda cans will include the distinctive pink City of Hope breast cancer ribbon and red tabs.

The awareness campaign includes Sunday coupon inserts, grocery store floor decals, Hansen's Web site (www.hansens.com) and a special insert in City of Hope's Coupons of Hope circular distributed in newspapers on Oct. 7.

In addition, Hansen's will provide more than 100,000 cans of Fruit Juice Smoothies and Natural Sodas to participants in breast cancer walks, including the City of Hope Walk for Hope Against Breast Cancer in Los Angeles, Las Vegas, Phoenix, San Diego, San Francisco, Salt Lake City and Seattle. For more information, visit www.walk.coh.org.

Hansen's has joined the breast cancer fight because the company's employees have been impacted by the disease.

For Hansen's senior vice president, Kirk Blower, the interest is deeply personal. "I watched my mother-in-law, sister-in-law and even our office manager deal with this devastating disease," he said. "For me, this is a personal struggle. I have a wife and two daughters for whom screening and awareness are crucial. Whether we are affected by a friend, family member or neighbor is not important -- what is important is that we get out the word about regular checkups and early detection."

According to Cheryl Kennick, director of City of Hope's Food Industries Circle, "This campaign has the potential of reaching people of all ages and backgrounds, therefore educating millions on the importance of breast cancer prevention, regular exams and early detection."

The Food Industries Circle for City of Hope is one of the largest industry volunteer support arms for City of Hope. Represented by more than 1,000 leading retailers, manufacturers and brokers within the Southern California food industries, the FIC has raised more than $82 million since the Circle's founding 28 years ago.

To participate in this fund-raising campaign, simply collect and send in red tabs, stickers and UPCs to: Hansen's Breast Cancer Fund, 1010 Railroad St., Corona, CA 92882. Hansen(R) Natural Corp. (Nasdaq:HANS) is a 65-year-old California-based brand with a reputation for delivering the highest-quality all-natural beverages. Look for Hansen's(R) on the Web at www.hansens.com.

The City of Hope National Medical Center and Beckman Research Institute, a National Cancer Institute-designated Comprehensive Cancer Center located in the Greater Los Angeles area, is one of the world's leading research and treatment centers for cancer and other serious diseases including diabetes and HIV/AIDS. The work conducted at City of Hope is shared with medical centers worldwide, touching the lives of millions of people everywhere.

For more information about how you can support City of Hope's lifesaving research and treatment programs, please call 800/260-HOPE or visit the Web site at www.cityofhope.org. City of Hope, Where the Power of Knowledge Saves Lives(TM).