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``Safeway.com'' -- the Next Generation of Online Grocery Shopping Unveiled.


Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 14, 2002

Internet-based Grocery Shopping and Home Delivery Service to be

Offered in Portland-metro and Vancouver, Washington
For other uses, see Vancouver (disambiguation).


Vancouver, Washington is a city on the north bank of the Columbia River, in the state of Washington, USA. It is the county seat of Clark County.
 Areas

Safeway Inc. (NYSE NYSE

See: New York Stock Exchange
:SWY) announced today the formal launch of Safeway.com, the company's Internet grocery shopping and home delivery service to consumers living in the Portland-metro and Vancouver, Washington communities. Safeway will offer a high quality online grocery service through GroceryWorks, an Internet-based home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com.  service, which is 50% owned by Safeway and 35% owned by Tesco plc, the number one food retailer in the UK and operator of Tesco.com, the world's most successful seller of groceries online.

"The online grocery business in the U.S. has dramatically changed in a few short years. We believe the successful online grocery models will be operated by an established brick-and-mortar grocery retailer such as Safeway which has significant purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
, a well-established brand and distribution infrastructure, high quality perishables and premium store brands," said Vasant Prabhu, Safeway's EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
, CFO See Chief Financial Officer.  and President of E-commerce Businesses.

"Safeway.com meets the needs of busy consumers who prefer the flexibility of shopping online at any hour of the day and the time-saving convenience of home delivery. This extension of Safeway's business into the home delivery channel will provide our loyal customers with an exceptional, convenient service and will bring new customers into our stores. The online service also serves to build a stronger bond to our well-established Safeway brand for current Safeway customers who choose to shop online," added Prabhu.

"With the launch of Safeway.com in the Portland area we are looking forward to 'delivering our best' to local online customers. The area has become a high-tech hub, with more than 1,200 technology companies and approximately 67% of area households have Internet access See how to access the Internet. . Locally, Safeway operates a strong store system with new, large, full-service stores in excellent locations. This positions us well to provide an exceptional service to consumers and develop a successful online grocery shopping and home delivery service," said Steve Frisby, President of GroceryWorks.

How it works

When customers visit www.safeway.com, they simply click on the "shop now" icon. Once registered, the site checks the address to ensure delivery is available in their neighborhood and the process begins. Customers can go to the "first time user" section for instructions or just start filling a basket. Payment is made online via VISA, MasterCard and Discover.

Nearly all items available in a Safeway store are available for purchase online and at the in-store prices -- including Safeway Club Card Specials. Club Card members will be able to access their regular store purchases and new online purchases through a timesaving feature known as "My Favorites." In addition, customers will continue to earn bonus air miles Air Miles
Noun, pl

Brit points awarded on buying flight tickets and certain other products which can be used to pay for other flights
 in the Safeway / United Airlines Mileage Plus program, earn Safeway "savings awards" and participate in special promotions and sweepstakes.

The customer-friendly website is designed similar to the aisles in-store where products are organized into various sections including frozen foods, dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
, fresh produce, grocery and non-food items, making it easy for customers to locate and select items to buy. Customers can choose the brand they prefer including Safeway award-winning brands available exclusively at Safeway stores and select fruit or vegetables to suit their own "ripeness" preferences. Orders are delivered the next day between 10 a.m. and 9 p.m. and within a two-hour time slot Continuously repeating interval of time or a time period in which two devices are able to interconnect.  selected by the customer. Same day delivery is available for orders placed before 10 a.m. Deliveries are made seven days a week.

Every order is processed by trained Personal Shoppers located in a nearby Safeway store who select each item on the shopping list. Once complete, the order is carefully packaged and loaded into a temperature controlled truck. Frozen goods are stored in a specially designed freezer compartment; produce and other perishables are placed into a separate refrigerated re·frig·er·ate  
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).

2. To preserve (food) by chilling.
 section and dry products are stored under ambient temperatures. A friendly Safeway.com courier delivers the order directly to the door and will gladly carry the groceries into the customer's home. The cost of the service is $9.95 and no minimum order is required.

About Safeway Inc.

Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  based on annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 sales of $34 billion. The company operates 1,759 stores in the United States and Canada and currently has approximately 200,000 employees. The company's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol SWY.

About GroceryWorks

GroceryWorks is Safeway Inc.'s exclusive provider for online grocery shopping and home delivery. With the support of Safeway, one of the largest food and drug retailers in North America, and Tesco PLC, the number one food retailer in the UK, GroceryWorks leverages the store branding, merchandising and store operations expertise of Safeway and the know-how and systems of Tesco.com, the world's most successful online grocery shopping service to provide a high quality, efficient grocery home delivery service. It currently operates in the Portland-metro market.

About Tesco plc

Tesco has four parts to its strategy: to maintain a strong core UK business, to be as strong in non-food as food, to grow internationally and to move into retailing services such as on-line shopping. This strategy is delivering the fastest organic growth of any major retailer in the world with group sales Group sales

Block sale (of large amounts) of securities to institutional investors.


group sales

The distribution of a new security issue to institutional clients.
 of 22.8bn Pounds Sterling ($32 billion) and group profit before tax of 1.07bn Pounds Sterling ($1.5 billion).

The company operates over 900 stores in the United Kingdom, Republic of Ireland, Hungary, Poland, Czech Republic, Slovakia, Thailand, South Korea and Taiwan. It has 240,000 staff worldwide and 25 million sq. ft. of sales space, of which nearly 40% is outside of the UK.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 14, 2002
Words:962
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