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``RRRING!'' It's Barbie Calling! With the Launch of Barbie Call Time, Girls Everywhere Can Receive a Personalized Phone Call From Their Favorite Friend -- Barbie.


Business Editors

EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BUSINESS WIRE)--Jan. 13, 2003

Who's that on the phone? It's Barbie Barbie
 in full Barbara Millicent Roberts

A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company.
(R), calling girls everywhere with personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 phone messages to help celebrate special occasions. Like most girls, Barbie(R) loves to talk on the phone to all her friends and now girls can be on the other end of the line to listen to a pre-recorded greeting from Barbie(R). Whether it's to say "Happy Birthday," "Happy Holidays," or just "hello," Barbie(R) has expanded her relationship with girls to include being a phone pal!

Available exclusively on Barbie.com, Barbie Call Time(TM) is a unique new offer from the Barbie(R) brand that will further engage girls in Barbie(R) doll's world. The line offers an array of pre-recorded voice message categories, call scheduling options, and even some personalized greetings from Barbie(R) that include the girl's name. The time, date and location of the call can be specified for either the same day or up to one year in advance. A customized call from Barbie(R) can reach any telephone or mobile phone in the U.S. and Canada (except Quebec).

"Barbie(R) plays such a large role in the lives of girls that a call from her to personally wish them a 'happy birthday' or 'good luck' on an upcoming spelling test A spelling test is an assessment of a person's (usually a student's) ability to spell words correctly. Spelling tests are usually given in school during language arts class, to see how well each student has learned the most recent spelling lesson.  will be fun, unexpected and inspiring to them," said Christina De Rosa De Rosa may refer to:
  • De Rosa (band), a band from Scotland
  • De Rosa (bicycles), a bicycle manufacturing company.
People with the name De Rosa include:
  • Alberto Fernández de Rosa, an Argentine actor
, Vice President, Girls Interactive Group, Mattel. "Barbie Call Time(TM) further extends Barbie(R) doll's role as a friend to girls who provides support and encouragement."

With six different call categories to choose from (Party Invitations, Happy Birthday, Holiday & Seasonal, Bedtime bedtime Sleep disorders The time when one attempts to fall asleep–as distinguished from the time when one gets into bed , You Can Do It! and Congratulations) and a variety of sub-categories within each, there is a call for every occasion. Starting at just $1.99 each, a pre-recorded call from Barbie(R) is an ideal way to send a special gift.

The six call categories offer the following occasions to choose from:
-- Party Invitations - Birthday Party, Sunny Celebration, Princess Party, Beauty Bash, Sleepover, Surprise Party and Tea Party

-- Happy Birthday - Special Birthday Song

-- Holiday & Seasonal - Welcome to the New Year, Valentine's Day, "Hoppy" Spring, Special Summer Cheer, Celebrate Independence, Back to School, Halloween Jokes, Thanksgiving and Happy Holiday Song

-- You Can Do It! - Chores, Get Along With Sibling(s), Special Event, School, and General Encouragement

-- Congratulations - School, Personal or Team Victory, You're a Big Girl Now, Performance and General Congratulations


To create the program, Mattel has entered into an agreement with UVOX Networks, Inc., the world's first telephony broadcasting network, to co-develop and distribute Barbie(R) Call Time(TM). Under the terms of the agreement, Mattel will develop all creative content and produce Barbie(R) doll's entertaining and empowering voice messages, while UVOX will provide a turn-key business solution that includes customizing its proprietary telephony technologies in order to produce, maintain, update, deliver and track Barbie Call Time(TM) telephone calls.

About UVOX

UVOX Networks, Inc. is the world's first Telephony Broadcasting Network that provides a unique distribution system for premium voice messages over any analog or cellular telephone. The company's proprietary telephony technology and integrated business solutions enable companies to deliver pre-recorded calls to consumers that are user-defined, customized, personalized, localized, and trackable. UVOX enabled calls create new revenue opportunities for clients, open direct lines of communication "Lines of Communication" is an episode from the fourth season of the science-fiction television series Babylon 5. Synopsis
Franklin and Marcus attempt to persuade the Mars resistance to assist Sheridan in opposing President Clark.
 to consumers, and provide entertaining user experiences while strengthening brand recognition and loyalty.

For information please visit www.uvoxnetworks.com.

About Mattel Girls Division

Since the Barbie(R) doll's launch in 1959 as a paper doll inspired friend, she has firmly established herself as the most popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups.  ever created. For more than four decades, Mattel has maintained Barbie(R) doll's popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie(R) Brand represents Mattel's initial roots in girls' toys, the girls division has several best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 brands including American Girl American Girl, may refer to:
  • American Girl (comics), a fictional superheroine in the Amalgam Comics universe
  • American Girl (company), a subsidiary of the American toy company Mattel known for its eponymous collection of dolls and related accessories
(R), Diva Starz Diva Starz was a series of fashion dolls created by Mattel Inc. during the Christmas shopping season of 2000. They are similar in design to the MGA Entertainment Bratz dolls released in 2001, and the Flavas dolls released by Mattel in 2003. (TM), What's Her Face What's Her Face may refer to:
  • What's Her Face (doll), a line of fashion dolls by Mattel
  • What's Her Face, a character from Teen Girl Squad, a cartoon at the website Homestar Runner
!(TM) and Polly Pocket!(R). A natural extension of the brands to the online world, Mattel's Girls Interactive Group provides girls of the 21st century a new way to interact with their favorite toys through web sites and licensed Mattel-branded interactive software and video game titles.

Mattel, Inc., (NYSE NYSE

See: New York Stock Exchange
: MAT)(www.mattel.com) is a worldwide leader in the design, manufacture and marketing of toys and family products. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 27,000 people in 36 countries and its products are sold in more than 150 nations throughout the world. Mattel's vision is to create and market the world's premier toy brands -- for today and tomorrow.

BARBIE, DIVA STARZ, AMERICAN GIRL, WHAT'S HER FACE! and associated trademarks are owned by Mattel, Inc. (C) 2002 Mattel, Inc. All Rights Reserved.

Polly Pocket! Under license from Origin Products Ltd. And Bluebird bluebird, common name for a North American migratory bird of the family Turdidae (thrush family). The eastern bluebird, Sialia sialis, is among the first spring arrivals in the North. It is about 7 in. (17.8 cm) long.  Toys (UK) Ltd. (C) 2002 Origin Products Ltd. All Rights Reserved.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 13, 2003
Words:825
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