``Pirates of the Caribbean: The Curse of the Black Pearl'' Sets Sail on the Game Boy Advance; Swashbuckling Action/Adventure Game Based on the Upcoming Disney Film.

Business Editors/High-Tech Writers

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 19, 2003

TDK Mediactive, Inc. (OTC: TDKM), a global publisher of entertainment software, announced today that all landlubbers should beware ... pirates are on the loose! "Pirates of the Caribbean: The Curse of the Black Pearl" has shipped for the Game Boy(R) Advance handheld system. Based on Disney's major live action film for Summer 2003, "Pirates of the Caribbean: The Curse of the Black Pearl" will be available at retail outlets throughout North America.

"We're thrilled to be part of this stellar franchise," said Vincent Bitetti, chief executive officer for TDK Mediactive. "`Pirates of the Caribbean' has been a Disney theme park favorite for years. Now, with the property's highly anticipated big screen debut, we are proud to release a game of quality and excitement equal to its rich franchise history."

Developed by Pocket Studios, "Pirates of the Caribbean: The Curse of the Black Pearl" received high praise from the press at the recent Electronic Entertainment Expo in Los Angeles. "This (game) might very well have been the best Game Boy Advance title at this year's E3," said GameSpy, and IGN.com wrote, "The map for this adventure so far points toward treasure."

As charming rogue pirate Jack Sparrow, it's mutiny on the high seas as you pillage your way to riches in over 20 swashbuckling missions. Search for treasure as you sharpen your pirating skills with cannons, artillery and swords in an all-out battle for the ultimate in pirate booty! Simple to pick up, yet robust enough for more experienced players, the game is perfect for all ages and is rated "E" for "Everyone."

About the Film: "Pirates of the Caribbean: The Curse of the Black Pearl"

From producer Jerry Bruckheimer comes the thrilling live-action adventure "Pirates of the Caribbean: The Curse of the Black Pearl," starring Johnny Depp, Geoffrey Rush, Orlando Bloom, and Keira Knightley, and directed by Gore Verbinski. For the roguish yet charming Captain Jack Sparrow (Johnny Depp), the crystalline waters of the Caribbean, like the high seas the world over, present a vast playground where adventure and mystery abound. But Jack's idyllic life capsizes after his nemesis, the wily Captain Barbossa (Geoffrey Rush), steals his ship, the Black Pearl, and later attacks the town of Port Royal, kidnapping the Governor's (Jonathan Pryce) beautiful daughter, Elizabeth Swann (Keira Knightley).

Elizabeth's childhood friend, Will Turner (Orlando Bloom), joins forces with Jack to commandeer the fastest ship in the British fleet, the HMS Interceptor, in a gallant attempt to rescue her and recapture the Black Pearl. The duo and their motley crew are pursued by Elizabeth's betrothed, the debonair, ambitious Commodore Norrington (Jack Davenport), aboard the HMS Dauntless. Unbeknownst to Will, there is a curse that has doomed Barbossa and his crew to live forever as the undead, where each moonlight, they are transformed into living skeletons. The curse they carry can be broken only if a once-plundered treasure is restored. Stunning visual effects bring these formidable foes to life as our valiant heroes clash mightily with Barbossa and his invincible pirates of the Caribbean.

For more information on the film, visit www.pirates.movies.com.

About Disney Interactive

Disney Interactive is the award-winning publishing label of Buena Vista Games, Inc. The label is committed to producing quality interactive video games and CD-ROMs based on Disney properties. Buena Vista Games, Inc. is the interactive entertainment arm of The Walt Disney Company's Consumer Products business unit. For more information on Disney Interactive's products, visit www.disneyinteractive.com.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM), and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation (NYSE: TDK). More information about TDK Mediactive and its products is available at www.tdkm.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Licensed by Nintendo. Nintendo, Game Boy, Game Boy Advance and the official seal are trademarks of Nintendo. (C) 2001 Nintendo.

(C) Disney. (C) 2003 TDK Mediactive, Inc. All Rights Reserved. Published and Distributed by TDK Mediactive, Inc.