``Overview of Taser's 4th Quarter Marketing Campaign'': A Web Radio Series Featuring Interviews With CEOs, by IPOdesktop.com.Business Editors LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Nov. 15, 2002 IPOdesktop.com presents "Overview of Taser's 4th quarter marketing campaign" a web radio show with Rick Smith, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Taser International TASER International, Inc. (NASDAQ: TASR) is a developer, manufacturer, and distributor of less-lethal[1] electroshock guns in the United States. It is based at Scottsdale, Arizona, USA. It makes Tasers, the most common brand of electroshock gun. (Nasdaq:TASR TASR Tlacova Agentura Slovenskej Republiky (News Agency of the Slovak Republic) TASR Terminal Airport Surveillance Radar TASR Tactical Automated Situational Receiver TASR Telecommunication Assessment Survey Report ) (Nasdaq:TASRW). TASR provides advanced less-lethal weapons Less-lethal weapons, non-lethal weapons, non-deadly weapons, or, more recently, compliance weapons are weapons intended to be unlikely to kill or to cause great bodily injury to a living target. for use in the law enforcement, private security, and personal defense markets. CEO Guest: Rick Smith, CEO of Taser International Show host: Francis Gaskins, Editor, http://IPOdesktop.com CLICK TO LISTEN For RealAudio: http://gaskinsco.com/tasr5.ram For Windows Media: http://gaskinsco.com/tasr5.asx (If these are not direct links simply copy and paste to your Internet browser to listen to the interview) TASER(R) INTRODUCTION Tasers: less-lethal weapons for law enforcement, personal defense, private security Benefits: reduces injuries, reduces liability, increases officer's safety CURRENT MULTI-MEDIA DIRECT MAIL CAMPAIGN, INTEGRATED MARKETING MESSAGE 15,000 piece direct mail campaign Includes 10,000 customized pieces to -- 6000 certified Taser instructors -- 2000 police chiefs of the largest police departments with DVD and literature with individual department badge images and 100 variable fields (to get your own copy of the current multi-media TASR direct mail piece please email phil@taser.com) Focused on full deployment cost savings approach -- Shows how full deployment of Tasers(R) -- Generates an annual cost savings of $662 per officer Follow-up by -- 67 sales representatives -- 35 distributors UPDATE -- On response from recent International Association of Chiefs of Police (IACP) annual show ARCHIVED TASR AGENDAS & RADIO SHOWS To access archived analytical audio interviews http://gaskinsco.com/TASR.htm (click) Forward-Looking Statements http://gaskinsco.com/forwardlooking.htm About TASER International, Inc. http://www.taser.com/ TASER International, Inc. provides advanced less-lethal weapons for use in the law enforcement, private security, and personal defense markets. Its flagship ADVANCED TASER(R) product uses proprietary technology to incapacitate in·ca·pac·i·tate tr.v. in·ca·pac·i·tat·ed, in·ca·pac·i·tat·ing, in·ca·pac·i·tates 1. To deprive of strength or ability; disable. 2. To make legally ineligible; disqualify. dangerous, combative com·bat·ive adj. Eager or disposed to fight; belligerent. See Synonyms at argumentative. com·bat  ive·ly adv. , or high-risk subjects
that may be impervious im·per·vi·ous adj. 1. Incapable of being penetrated: a material impervious to water. 2. Incapable of being affected: impervious to fear. to other less-lethal means. This technology reduces injury rates to suspects and officers, thereby lowering liability risk and improving officer safety. The ADVANCED TASER(R) is currently in testing or deployment at over 1,500 law enforcement and correctional agencies in the U.S. and Canada. |
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