``OurSelves'' Newsletter Launches March 1; New Publication Fills a Void for Midlife Women.

Lifestyle Editors/Business Editors

NASHVILLE, Tenn.--(BUSINESS WIRE)--Feb. 25, 2003

A unique publication created to serve the dynamic generation of women now in midlife is launching on a national scale March 1.

"OurSelves: The Newsletter for Women at the Center of Life" will focus on the issues and experiences of this market of women now estimated to number 40 million.

"OurSelves" publisher Amy Lynch recognized the unmet need for this type of publication when she approached midlife herself.

"The confusion and turmoil I felt in my early 40s left me searching for information," Lynch said. "I wanted to read more about what I was beginning to experience, but all of the magazines and books I read tried to convince me that it was merely hormones. I knew something much more profound was going on."

The new publication tackles the enormous changes that women undergo in the middle of their lives, including evolving relationships and friendships, professional stirrings, creative awakenings and new dimensions in spirituality, health and sexuality.

"OurSelves" believes midlife women need a publication that addresses more than simply the physical changes they are experiencing.

"The women of the boomer generation who are entering this phase of life are the best-educated, most accomplished, wealthiest and healthiest generation in American history. In midlife, they are making dramatic decisions about how they will spend the rest of their lives---decision that will profoundly affect the culture around them.

"Yet, no publication is speaking to the choices and changes these women are facing," Lynch said. Lynch was founding editor of "Daughters," the groundbreaking newsletter for the parents of adolescent girls.

The editorial staff includes nationally known writers such as Meg Cox, Sally Helgesen, Dianne Hales, Evelyn Bassoff, Judy Woodburn and editor Amy Lynch.

The first issue's articles include: "Who Us? A Crisis?" addressing the myth and reality of midlife crisis for women today, and "Friendship's Return," which explores the increased hunger for and importance of friendships in midlife.

"OurSelves" is published 10 times a year (with combined issues for August/September and November/December) in a format that busy women will actually have time to read. Eight ad-free pages are full of insight, information and news. The publication has the colorful appeal of a magazine with the focus of a newsletter and the value of a reference tool.

Hundreds of women have already pre-subscribed to "OurSelves." Subscriptions are available for a limited time at a special rate of $29.95. For more information or to subscribe, visit www.OurSelves.com.