``Other Digital Stuff: Expanding the In-Theatre Experience'' Announces Content and Speaker Line-Up; ETC-USC Sponsored Conference Examines Music, Pre-show Ads, 3D, Interactive and Mobile-Powered Content in Theatres.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- The first-ever conference dedicated to in-theatre content beyond motion pictures will feature industry leaders, clips and demonstrations of the latest in music, sports, pre-show ads, mobile-powered content and games, it was announced today by Charles S. Swartz, executive director/CEO Entertainment Technology Center at USC An abbreviation for U.S. Code. (ETC-USC). Highlights of "Other Digital Stuff: Expanding the In-Theatre Experience" include a keynote by NATO NATO: see North Atlantic Treaty Organization. NATO in full North Atlantic Treaty Organization International military alliance created to defend western Europe against a possible Soviet invasion. president John Fithian; presentations from cinema concert innovators Emerging Pictures and targeted cinema advertising leaders Kodak, National CineMedia National CineMedia, LLC (NCM) (NASDAQ: NCMI)operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. and Screenvision; interactive technology from GoldPocket Wireless and BT; and new 3D trailers and cinema advertisements from REAL D. E[acute accent acute accent n. A mark (´) indicating: a. that a vowel is close or tense, as é in French été. b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek. c. ]"Other Digital Stuff" will take place March 10, 2006, from 9:00 AM - 3:00 PM in Hollywood at ETC-USC's Digital Cinema Lab theater. Attendance is free for qualified industry members and registration is at www.etcenter.org. E[acute accent]A progress report on the digital cinema rollout, presented by executives at Christie/AIX, Technicolor and the UK Film Council, among others, opens the day's panels. It will be followed by sessions exploring music and sports; 3D trailers, ads and lobby displays; ad customization; and pre-show innovations such as interactive and mobile-powered content. There will be exhibitions of the latest advancements; discussions about technology and bottom-line issues; and an examination of alternative content that appeals to audiences. E[acute accent]"Other Digital Stuff" is designed for exhibitors, creators and distributors of content for new in-theatre platforms, and marketers and advertisers seeking to harness the big screen. E[acute accent]Texas Instruments is sponsoring the day and providing technical and program support, along with NATO. E[acute accent]About the Entertainment Technology Center at USC E[acute accent]Founded in 1993, the Entertainment Technology Center at University of Southern California The U.S. News & World Report ranked USC 27th among all universities in the United States in its 2008 ranking of "America's Best Colleges", also designating it as one of the "most selective universities" for admitting 8,634 of the almost 34,000 who applied for freshman admission (ETC-USC) is a neutral, non-partisan research organization in the School of Cinema-Television (USC-CNTV) that studies entertainment technology developments that are critical to the creative community; production companies; content owners, distributors and exhibitors; and technology companies. ETC-USC's sponsors include USC-CNTV; Hollywood's major studios: Sony Pictures Entertainment, Twentieth Century Fox, MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. , Universal Pictures, Viacom/Paramount Studios, The Walt Disney Company and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) .; LucasFilm; Cisco Systems; Deluxe Laboratories; Laser Pacific Media Corporation, a Kodak company; Panasonic; and Thomson. For more information, visit www.etcenter.org. |
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