``One For Me, and One For You''; How Do You Convince a Woman to Nurture Herself?; Give Her An Opportunity to Nurture a Friend.

Lifestyle Editors/Feature Editors

NASHVILLE, Tenn.--(BUSINESS WIRE)--July 22, 2003

Young or old, women are fundamentally relational. A decade ago, researchers exploring the uncharted terrain of girls' psychology documented the fact that while boys learn to value achievement, girls become experts at relationships. "That doesn't really change much with age," says Amy Lynch, editor of OurSelves: Women at the Center of Life. "Much as we love to achieve, much of who we know ourselves to be as women is rooted in relationships. In fact, women have a propensity, sometimes not a healthy one, to tend to their relationships before they tend to themselves."

That's why OurSelves developed a provocative offer. When a woman subscribes to the 12-page newsletter, she can give a free subscription to a friend. This unusual offer is based on experience. "After launching a few months ago," says Lynch, "we tried several approaches to inviting women to subscribe. By far the biggest response was to this approach. That's because it's a natural. It mirrors the way that women think. If we can do something for ourselves that's good. But if we can do something for someone we care about in the process, that feels even better."

Published 8 times annually, OurSelves: Women at the Center of Life covers the insights, new ideas, news and reviews women need in order to navigate midlife at this extraordinary time in history. For more about OurSelves, visit www.ourselves.com