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``Nestle's Acquisition of Jenny Craig Sign Of Future Trend'' Says Cuts Fitness Founder; Introducing ``The Wellness Acquisition Movement''.


CLARK, N.J. -- If John Gennaro's prediction is correct, Nestle's acquisition of Jenny Craig Jenny Craig (born Genevieve Guidroz in 1932 in Berwick, Louisiana) is an American weight loss guru who founded Jenny Craig, Inc.

Raised in New Orleans, Genevieve Guidroz married Australian Sidney H. Craig.
 announced today is just the start of a movement towards additional "Wellness Acquisitions" involving companies traditionally positioned outside the industry acquiring wellness focused companies. The president and founder of Cuts Fitness sees today's transaction as a potential "tipping point The point in time in which a technology, procedure, service or philosophy has reached critical mass and becomes mainstream. See network effect. See also tip and ring. " towards this trend as leading a healthy lifestyle becomes an increasingly important priority for consumers worldwide.

"There is no better marketing vehicle than showing your customers that you truly care about their personal health," said John Gennaro, president and founder of Cuts Fitness. "Wellness is a topic that is literally in the headlines each and every day and it was only a matter of time before a deal like Nestle-Jenny Craig was announced."

Currently, about 119 million, or 64.5%, of US adults are either overweight or obese o·bese
adj.
Extremely fat; very overweight.



obese

characterized by obesity.

obese adjective Characterized by obesity, see there; excessively fat
. The current weight loss industry market is estimated at $49 billions dollars and growing.

"The rise of obesity and the resulting metabolic disorders Noun 1. metabolic disorder - a disorder or defect of metabolism
disorder, upset - a physical condition in which there is a disturbance of normal functioning; "the doctor prescribed some medicine for the disorder"; "everyone gets stomach upsets from time to time"
, such as diabetes and cardiovascular disease Cardiovascular disease
Disease that affects the heart and blood vessels.

Mentioned in: Lipoproteins Test

cardiovascular disease 
, is a major public health concern,'' Nestle Chief Executive Officer Peter Brabeck said in a company statement. " With this strategic acquisition, the (Nestle) group takes another important step in its transformation process into a nutrition, health and wellness company."

Cuts Fitness is involved in numerous discussions with companies outside of the wellness industry such as food companies, retailers and other consumer product companies who see similar value in these relationships. "It's a win-win scenario," says Gennaro. "Companies like us have terrific wellness products that need to be heavily marketed and our prospective partners bring this marketing power along with a desire to compliment their current product line."

About Cuts Fitness For Men

Cuts Fitness For Men is the world's fastest growing men's fitness Men’s Fitness is a men’s magazine published by American Media, Inc. Founded in the United States in 1987, it was originally called Sports Fitness. The premier issue featured Michael Pare from the television show, The Greatest American Hero.  franchise. It features the Body Cuts(TM) System, a comprehensive, thirty-minute circuit training and cardiovascular-based workout Workout

Informal repayment or loan forgiveness arrangement between a borrower and creditors.


workout

1. The process of a debtor's meeting a loan commitment by satisfying altered repayment terms.
 that appeals to men who don't have the time or desire to exercise in a traditional gym. Since the opening of its first fitness center in May 2003, more than 200 Cuts Fitness For Men franchises have been acquired, and the company was recently named as one of Entrepreneur Magazine's Top 20 New Franchise For 2006. Cuts Women was recently launched as an option for women looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a better workout in an upscale environment. The company anticipates selling more than 250 franchises in 2006.

Website: www.cutsfitness.com
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 19, 2006
Words:398
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