``NFL 101 for Women'' Event to be Presented By LA Sports & Entertainment Commission.

Entertainment Editors/Sports Editors

LOS ANGELES--(BUSINESS WIRE)--July 8, 2003

With the professional football season fast approaching, NFL 101 for Women, an officially sanctioned NFL event, will be presented by the LA Sports & Entertainment Commission (LASEC) to coach women on the fundamentals of NFL football so they can better understand and further enjoy the game. The event will be held Tuesday, Aug. 12, from 5 p.m. to 8:30 p.m., in the Grand Ballroom of Hollywood & Highland, 6801 Hollywood Blvd., in Hollywood.

According to LASEC President Kathy Schloessman, "Whether you're a diehard fan or just want to enjoy the game, you'll learn something at NFL 101 for Women." The event will be taught by a team of football experts, including the following:

-- Dennis Green, ESPN analyst and former head coach and vice

president, operations, Minnesota Vikings;

-- Pat Haden, Riordan, Lewis & Haden partner and former

quarterback, USC and Los Angeles Rams;

-- Andrea Kremer, ESPN national correspondent;

-- Ronnie Lott, NFL Hall of Fame defensive back;

-- Amy Trask, Oakland Raiders chief executive; and others to be

confirmed.

"NFL 101 for Women will be a fun, informative and unique networking opportunity for high-powered women in Los Angeles and will help prepare them for the potential return of NFL football to this city," said Schloessman.

Presenting sponsor for this LASEC fund-raising event is Wolfgang Puck Catering & Events. Young's Market Company is a corporate sponsor. The following companies already have purchased tables: American Express Establishment Services; Arden Realty; AT&T Wireless; Chadwick Saylor & Co. Inc.; Delta Air Lines; Integrated Transportation Services Inc. (ITS); Jerry Katzman; Koyo Graphic International Inc.; LA INC., The Convention and Visitors Bureau; Longo Toyota/Lexus; Los Angeles Memorial Coliseum & Sports Arena; Los Angeles Times; Pillsbury Winthrop, LLP; Skadden, Arps, Slate, Meagher & Flom LLP; The Hollywood Reporter; United Airlines; U.S. Trust; Western Asset Management and WorldTravel BTI.

Additional sponsorships are available in the following categories: Platinum ($10,000), Corporate ($5,000) and Table ($2,000). A limited number of individual tickets also are available at $250 each. Included in the cost are cocktails, buffet dinner, the program by the panel of speakers and a Q&A session.

For additional information and to sign up for the event, contact Cindy Johnson at the LASEC, 213/236-2361. Members of the media are welcome to attend as well.

LASEC is the official organization for the City of Los Angeles to seek, host, promote and retain major sporting and entertainment events that positively impact the local economy by attracting visitors to the city, giving them a reason to stay longer and return more frequently. LASEC is a nonprofit organization and an affiliate of LA INC. The Convention and Visitors Bureau.