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``Mmm ... Soft'': The Simpsons Plush Dolls to Travel the World; Fox Licensing & Merchandising and Applause Announce Exclusive Agreement to Offer `Simpsons' Plush Internationally.


Business Editors/Entertainment Editors

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Feb. 12, 2003

Applause, the gift and plush industry leader, and Fox Licensing & Merchandising (Fox L&M) have joined forces to launch the first ever collection of limited edition THE SIMPSONS plush dolls with exclusive international distribution rights.

The first launch, which became available in January 2003, featured talking Homer and Bart plush with collectible keychains and stands. The second wave of plush dolls spotlights the Simpsons family including Marge, Lisa and Maggie. It will also include the episodic characters of Bartman, Little Miss Springfield, and Radioactive Man. Additional characters will be released throughout 2003, surrounding key seasonal special days, including Father's Day, Halloween and Christmas, and will be available at specialty retail outlets.

"The Simpsons has one of the greatest international appeals of all time and I am extremely excited about our latest partnership with Fox since it brings The Simpsons into the plush world for the first time ever," stated Bob Solomon, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Applause, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. "We are in the business of making people smile, and that's exactly what we expect to see when children and adults around the world get a glimpse of our Simpsons lineup."

This unique product line will be available exclusively through Applause in the U.S.; NC Cameron in Canada; Vivid Imaginations in the UK; United Labels in France, Germany, Benelux, Spain, Portugal, Italy, and Greece; and FW Cave in New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . Discussions with distributors in Australia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and Japan are expected to be completed by this Spring.

ABOUT APPLAUSE

Applause is in the business of bringing smiles to people's faces. Its high-quality, cuddly designs, treasured collectibles and licensed characters have been favorites of young and old alike for more than 25 years. Whether seasonal or year-round gifts, infant or adult, plush, puppet, novelty, or ceramic gifts ... Everyone Loves To Get Applause(R). Applause represents a portfolio of proprietary designs and other highly desirable entertainment products, including: Disney's Winnie the Pooh, Raggedy Ann Raggedy Ann

good-natured despite misadventures; doll with perpetual smile. [Children’s Lit.: Raggedy Ann Stories]

See : Cheerfulness
(R), Snoopy Snoopy

world’s most famous beagle. [Comics: “Peanuts” in Horn, 542]

See : Dogs


Snoopy

imaginative dog. [Comics: “Peanuts” in Horn, 542–543]

See : Illusion
(R), Nickelodeon(TM), The Simpsons(TM), National Geographic(TM), Curious George Curious George

inquisitive, mischievous monkey. [Children’s Lit.: Curious George]

See : Curiosity
(TM), Disney Entertainment properties, Lou Rankin Lou Rankin was a popular American sculptor starting in the 1960s. He developed an innovative use of concrete to create sculptures of animals, all with a touch of whimsy. Whether joyful, mischievous or a touch of pathos, all of his creations are seemingly alive. (TM), Lord of The Rings(TM), Mickey Mouse Mickey Mouse

Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator,
, and others.

ABOUT THE SIMPSONS

Homer, Marge, Bart, Lisa and Maggie take traditional comedy and family life and turn them upside down in FOX's critically acclaimed series, THE SIMPSONS. Voted the best show of the 20th Century by TIME magazine, THE SIMPSONS exploded into a cultural phenomenon in 1990 and remains one of the most visible and marketable properties both domestically and internationally. This Emmy Award Emmy award

Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube.
(R)-winning series' successful entry into syndication only added to its appeal, reaching a whole new generation of fans. THE SIMPSONS is also famous for featuring celebrity guest voices such as Michelle Pfeiffer, Mel Gibson, Elizabeth Taylor, Kim Basinger, Danny DeVito and musical guests 'NSYNC, Britney Spears and Aerosmith. THE SIMPSONS, currently in production on their 14th season, will celebrate their 300th episode in February 2003.

Twentieth Century Fox Licensing and Merchandising, along with Twentieth Century Fox Home Entertainment, comprise the retail-oriented strategic alliance of Fox Consumer Products. A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 12, 2003
Words:548
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