``Midnight Madness'' at EB Games; Hundreds of Consumers Wait in Line to Purchase the Hottest Item of the Holiday Season: Nintendo DS; Saturday, Nov. 20, 8 p.m.

WHAT:   Hundreds of consumers will wait in line this Saturday,
        Nov. 20, at midnight to be the first in the world to buy the
        highly anticipated new Nintendo DS game system. The Nintendo
        DS portable game system features dual screens, touch screen,
        voice interface and two forms of wireless connection. The
        event will be held in Los Angeles at Universal Citywalk's EB
        Games, the largest video game store in the country.

        EB Games will be transformed into the "hot spot" with
        electrifying live video game play on a giant Jumbotron,
        pyrotechnics, a laser light show and a countdown to midnight.
        Music from renowned local spin artist "DJ Rap" will entertain
        the crowd.

        Once the Nintendo DS systems go on sale, consumers can
        immediately wirelessly communicate with other DS owners using
        the new PictoChat(TM) feature, instantly creating a social
        gaming environment.

        Retailers expect the Nintendo DS, priced at $149.99, to be one
        of the most highly sought-after gifts this holiday season. One
        million units of the Nintendo DS are expected to fly off of
        store shelves this holiday season.

WHO:    Consumers and video game fans of all ages

WHEN:   Saturday, Nov. 20
        8 p.m.         Activities begin
        11 p.m.        Consumers line up to purchase the Nintendo DS
        11:45 p.m.     Countdown to midnight
        Midnight       The first Nintendo DS goes on sale. Consumers
                       in the store purchase systems and new DS owners
                       chat and play games with one another
                       wirelessly.

WHERE:  EB Games
        Universal CityWalk
        1000 Universal Studios Blvd.
        Universal City, CA 91608

NEWS/VISUALS:

    --  Hundreds of dedicated fans lined-up at EB Games' retail
        location, eagerly waiting to purchase the Nintendo DS

    --  Video game play on Jumbotron

    --  Pyrotechnics, special effects, music from a live DJ

    --  Consumers interacting using the wireless features of the
        Nintendo DS

    --  Nintendo executive interviews about the consumer demand of DS

    --  Consumer reactions to their new Nintendo DS systems

    --  EB Games/Nintendo executive interviews on the popularity of
        the Nintendo DS

    --  B-roll available