``Love Bug'' Boosts Traffic to Anti-virus Sites, At-Work and At-Home, According to Nielsen//NetRatings.Business Editors/Internet Writers NEW YORK--(BUSINESS WIRE)--May 15, 2000 Nielsen//NetRatings (Nasdaq:NTRT): Data highlights for May 1-7, 2000: -- "Love Bug A famous virus that arrived as an e-mail attachment using the "double extension trick." The file name was "I LOVE YOU.TXT.vbs." The .vbs extension slipped by users who thought it was a safe text (.TXT) file. " Virus Boosts Traffic to Anti-Virus See antivirus program. Sites -- NextCard Experiences Highest Audience Growth, At-Home at-home n. also at home An informal reception in one's home. adj. 1. Being, occurring, or functioning in one's home: at-home workers; at-home care. 2. -- Photo-Sharing Sites are Hot -- EntryPoint An Internet news and information service that evolved out of the PointCast product. In 1999, San Diego-based LaunchPad Technologies, creator of eWallet, merged with PointCast and revamped and renamed the product EntryPoint. .com Captures the Stickiest Site At-Work The most recent data for the week ending May 7 from Nielsen//NetRatings, the fastest growing Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audience measurement service in the industry from Nielsen Noun 1. Nielsen - Danish composer (1865-1931) Carl August Nielsen, Carl Nielsen Media Research, ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. eRatings.com and NetRatings, Inc. (Nasdaq:NTRT), shows that anti-virus sites swelled with audience traffic at-work and at-home due to the spread of the "Love Bug" virus. During the week ended May 7, McAfee (McAfee, Inc., Santa Clara, CA, www.mcafee.com) A leading provider of intrusion prevention software. In 1997, McAfee Associates and Network General merged to become Network Associates. .com showed the largest traffic growth among anti-virus sites at-work with an increase of 239 percent. Symantec (Symantec Corporation, Cupertino, CA, www.symantec.com) A software company founded in 1982 by Dr. Gary Hendrix. It was acquired by Gordon Eubanks in 1984 and released its Q&A file manager the following year. In 1990, it merged with Peter Norton Computing, Inc. .com's traffic rose 136 percent at-work and at-home.
Nielsen//NetRatings Audience Traffic to Anti-Virus Sites
Unique Audience Unique Audience
At-Work At-Work %
Site April 24-30 May 1-7 Change
McAfee.com 424,672 1,439,346 +238.9%
Symantec.com 184,472 435,922 +136.3%
Unique Audience Unique Audience
At-Home At-Home %
Site April 24-30 May 1-7 Change
McAfee.com 645,087 1,332,688 +106.6%
Symantec.com 184,472 435,922 +136.3%
NextCard Experiences Highest Audience Growth, At-Home NextCard, an issuer of consumer credit on the Internet, had the largest at-home traffic growth among all sites this past week. NextCard experienced an increase of 167 percent at-home, from 422,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. the previous week to over 1.1 million unique visitors during the week ending May 7. NextCard also had more than 692,000 unique visitors during this past week compared to 304,000 the week prior -- an increase of 128 percent. Photo-Sharing Sites are Hot Photo-based Web communities are becoming a popular application and audience traffic to PhotoPoint.com, Zing.com and PhotoNet.com grew significantly this past week. PhotoPoint.com had the biggest jump, climbing 51 percent from the previous week. PhotoPoint.com had 271,000 unique visitors during this past week compared to 179,000 the week prior. "The digital age and the Web have changed the world of photography, from the way we take pictures to the way we put them on display," said Allen Al·len , Edgar 1892-1943. American anatomist who is noted for his studies of hormones and for the discovery (1923) of estrogen. Weiner Weiner can mean a metaphore for penis, or:
pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. services at NetRatings. "This market is red hot, and competitors COMPETITORS, French law. Persons who compete or aspire to the same office, rank or employment. As an English word in common use, it has a much wider application. Ferriere, Dict. de Dr. h.t. such as PhotoPoint and Zing have been aggressive in their marketing and have come up with a number of bells and whistles A slang English term for exceptional features in some product. In the computer field, it typically refers to functions in software that may be greatly appreciated by some users, even though they may not be necessary most of the time. that focus on added-value options (such as photo-based e-mails and greeting Greeting is a way for humans[1] to intentionally communicate awareness of each other's presence, to show attention to, and/or to affirm or suggest a type of relationship or social status between individuals or groups of people coming in contact with card services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. ) and enhanced community features."
Nielsen//NetRatings Audience Traffic to Photo-Sharing Sites, At-Home
Unique Audience Unique Audience %
Site April 24-30 May 1-7 Change
PhotoPoint.com 179,467 270,672 +50.8%
Zing.com 290,102 393,496 +35.6%
PhotoNet.com 218,977 294,817 +34.6%
EntryPoint.com Captures the Stickiest Site At-Work EntryPoint.com was the stickiest site among at-work Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f , who spent approximately ap·prox·i·mate adj. 1. Almost exact or correct: the approximate time of the accident. 2. 102 minutes on the site. Meanwhile, Pogo.com Pogo.com is a popular gaming website that offers a variety of free casual games, from card and board games to puzzle, word, and sports games. The website is free, due to advertising sponsorships. was the stickiest site among at-home Internet surfers
The format for each entry is:
Most Popular Sites Among Females & Males The site drawing the largest percentage of female visitors at-home was Oprah.com, the online division of the HARPO Noun 1. Harpo - United States comedian; one of four brothers who made motion pictures together (1893-1964) Arthur Marx, Marx Marx Brothers - a family of United States comedians consisting of four brothers with an anarchic sense of humor Entertainment Group. Of those Web surfers visiting the site, 90.3 percent were female. The site drawing the largest percentage of females users at-work was Local-City.com, a Web site within Digital City's network of local links. Women accounted for 78.4 percent of those visiting the site. For the second week in a row, the site drawing the largest percentage of male visitors at-home was MegaChannels.com, an Internet broadcast company. Of those Web surfers visiting the site, 96.8 percent were male. The site drawing the largest percentage of male users at-work was ITworld.com, an IT problem-solving problem-solving n → resolución f de problemas; problem-solving skills → técnicas de resolución de problemas problem-solving n → network. Men accounted for 91.8 percent of those visiting the site. The following set of at-home and at-work information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. and Average Web Usage statistics for the week ending May 7, 2000.
Nielsen//NetRatings: Top 25 Web Sites by Property
May 1-7, 2000
Ranking of the Most Visited Web Properties
Top 25 Properties, At-Home
Unique Time Per
Audience Person
Property (000) (hrs:min:sec)
1. AOL Websites 26,262 0:13:11
2. Yahoo! 24,085 0:27:22
3. MSN 17,962 0:23:13
4. Lycos Network 9,512 0:08:28
5. Excite@Home 9,103 0:14:31
6. GO Network 7,570 0:14:03
7. Microsoft 7,416 0:05:46
8. NBC Internet 4,984 0:08:20
9. Time Warner 4,917 0:08:20
10. AltaVista 4,775 0:09:12
11. eBay 4,477 0:49:09
12. About.com 4,438 0:07:03
13. Amazon 3,815 0:08:46
14. Ask Jeeves 3,320 0:07:17
15. The Go2Net Network 2,926 0:06:44
16. LookSmart 2,809 0:05:53
17. EarthLink 2,769 0:12:20
18. iWon.com Inc. 2,763 0:31:32
19. CNET Networks 2,402 0:06:40
20. Real Networks 2,357 0:03:33
21. ZDNet 2,344 0:08:43
22. Viacom International 2,285 0:10:57
23. Macromedia 2,155 0:10:44
24. American Greetings 2,122 0:08:54
25. Gator.com 2,116 0:05:07
Top 25 Properties, At-Work
Unique Time Per
Audience Person
Property (000) (hrs:min:sec)
1. Yahoo! 14,065 0:34:37
2. AOL Websites 12,671 0:16:45
3. MSN 11,135 0:33:04
4. Microsoft 6,265 0:08:21
5. Lycos Network 5,818 0:08:55
6. Excite@Home 5,673 0:15:29
7. GO Network 5,480 0:17:58
8. Time Warner 3,699 0:14:47
9. AltaVista 3,281 0:13:46
10. NBC Internet 3,013 0:08:06
11. Amazon 2,989 0:09:16
12. eBay 2,889 1:24:43
13. About.com 2,767 0:08:14
14. ZDNet 2,486 0:07:07
15. CNET Networks 2,351 0:07:22
16. iWon.com Inc. 2,218 0:41:51
17. CNN 2,152 0:18:55
18. Ask Jeeves 1,956 0:06:21
19. The Go2Net Network 1,923 0:06:50
20. McAfee.com 1,850 0:09:22
21. Real Networks 1,660 0:03:35
22. EarthLink 1,578 0:09:43
23. Weather Channel 1,478 0:09:36
24. LookSmart 1,435 0:03:45
25. PlasmaNet Inc. 1,428 0:17:44
Example: The data indicate that over 2.1 million home Internet users
visited at least one of the Gator.com-owned sites during the week, and
each person spent, on average, a total of 5 minutes and 7 seconds at
one or more of their sites.
Notes: Rankings are based on audience measurement of people who have
access to the Internet at-home and at-work. Work rankings are based on
persons at-work who have access to a non-shared personal computer. A
property is defined as a consolidation of multiple domains and URLs
owned by a single entity. Reach is a measure of the unduplicated
audience that visits a property. The data are expressed as the
percentage of the total universe of Internet users who logged onto the
Internet at least once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
May 1-7, 2000
Top advertisers, ranked by banner impressions, are based on data from
BannerTrack(SM), Nielsen//NetRatings' syndicated advertising research
report. An impression is counted each time an ad banner is fully
loaded onto a user's screen.
Top 10 Advertisers, At-Home Top 10 Advertisers, At-Work
Impressions Reach Impressions Reach
Advertiser(a) (000) % Advertiser(a) (000) %
1. TRUSTe 490,601 24.7 1. TRUSTe 511,078 33.2
2. AllAdvantage 373,362 5.6 2. AllAdvantage 457,887 5.4
3. Yahoo! 156,438 23.4 3. Yahoo! 120,139 30.5
4. Amazon 137,272 28.8 4. Amazon 104,977 34.6
5. America Online 108,305 26.2 5. ClassMates 74,057 9.5
6. ClassMates 98,711 7.2 6. The Stream 69,424 2.1
7. Microsoft 85,642 26.2 7. Datek 63,666 9.7
8. Ad Council 83,176 10.4 8. E*TRADE 63,559 13.2
9. GetSmart 65,009 9.9 9. Microsoft 62,929 33.0
10. The Stream 63,575 1.3 10. GetSmart 56,891 15.0
(a) Impressions reported include house ads, which are ads that run on
an advertiser's own Web property.
Example: An estimated 63.6 million The Stream ad banners were
completely loaded on at-home users' computers during the surfing week.
These banners were delivered to 1.3 percent or 797,000 home Internet
users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
May 1-7, 2000
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Top 10 Ad Banners Viewed At-Home
Reach
Advertiser(a) % Creative
1. Bonzi Software 8.9 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99 Now!
2. Capital One 5.7 9.9% Fixed Rate -- Not Just Another
Pretty Card
3. GetSmart 5.3 Find a mortgage. On your terms.
4. Capital One 5.2 Capital One Visa Platinum -- 0% Intro Rate
5. GetSmart 4.8 New Home Loans -- Refinance -- Debt
Consolidation -- 2nd Mortgage
6. AmeriDebt 4.6 Bill Problems? Avoid Bankruptcy. Get Out
of Debt Now!
7. ClassMates 4.6 Do you know this person? Who could she
be? Find old friends.
8. Ad Council 4.3 Don't Just Trash Your World. Recycle and
Save.
9. Network Solutions 4.2 Get your Web address before someone else
does!
10. GetSmart 3.6 Find: Loans for Me
Refinancing -- Second Mortgage -- Home
Equity Lines -- Debt Consolidation
Top 10 Ad Banners Viewed At-Work
Reach
Advertiser(a) % Creative
1. Bonzi Software 15.3 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99 Now!
2. GetSmart 9.5 Find a mortgage. On your terms.
3. Capital One 9.2 9.9% Fixed Rate -- Not Just Another
Pretty Card
4. Capital One 8.0 Capital One Visa Platinum -- 0% Intro Rate
5. GetSmart 7.6 New Home Loans -- Refinance -- Debt
Consolidation -- 2nd Mortgage
6. GetSmart 7.4 Find: Loans for Me
Refinancing -- Second Mortgage -- Home
Equity Lines -- Debt Consolidation
7. ClassMates 6.5 Do you know this person? Who could she
be? Find old friends.
8. AmeriDebt 6.0 Bill Problems? Avoid Bankruptcy. Get Out
of Debt Now!
9. Network Solutions 5.8 Get your Web address before someone else
does!
10. GetSmart 5.5 Find: A Loan for Me
Refinancing -- Second Mortgage -- Debt
Consolidation
(a) Ad banners that run predominantly on an advertiser's own property
or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
May 1-7, 2000
Data below represent activity for the average Internet user during the
designated weekly period.
Current % Change Current % Change
Week from Week from
At-Home Last Week At-Work Last Week
Number of Sessions
per Week 6 0 10 0
Number of Unique
Sites Visited 5 -16.7 12 0
Page Views per Week 210 -1.9 352 -1.4
Page Views per
Surfing Session 36 +2.9 34 0
Time Spent per Week 2: 53: 42 -5.2 5: 19: 36 -2.4
Time Spent during
Surfing Session 0: 29: 33 -2.6 0: 30: 47 -2.1
Duration of a Page viewed 0: 00: 49 -5.3 0: 00: 54 -2.1
Average Click Rate for
Top Banners 0.33 +22.2 0.17 -29.2
Active Internet Universe
(actually surfed) 60.2 million +2.9 29.1 million +4.6
Current Internet
Universe Estimate (had
access, but did not
necessarily go online) 134.4 million +3.0 36.0 million +3.8
About Nielsen//NetRatings Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from more than 65,000 panel members in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of nearly 110,000 people. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings leverages proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Please source all data to Nielsen//NetRatings. |
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