``Less is More'' Success Continues on All Fronts.SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. -- Clear Channel Radio (NYSE NYSE See: New York Stock Exchange :CCU CCU abbr. 1. coronary care unit 2. critical care unit CCU critical care unit. CCU Critical care unit, see there ): --Ratings are Positive; Audiences are Listening More --Advertisers of All Sizes Are Increasing Utilization of Shorter-Length Spots --Creative Services Group's Success at Improving Commercial Content Prompts Doubled Financial Commitment From Company --New Resource for Maximizing Advertising Budget with Shorter Duration Spots Launched at www.betterradio.net Clear Channel Radio today provided an update on its progress with its "Less is More" initiative. "Clear Channel Radio stations sound great and are clearly the best environment for listeners and advertisers. The response from both is exceeding our expectations," said John Hogan John Hogan is the name of more than one notable man:
Specifically details highlighted today include: --Recently released Arbitron ratings reflect audiences are listening more to Clear Channel Radio stations, in part because of "Less is More." Clear Channel Radio is experiencing in-demo ratings success and audience share gains across the board. For example, the company experienced ratings increases in 64% of the top-50 markets. In addition, Clear Channel Radio's share of listeners 12+ at any given time during the day, or quarter hour share,(1) increased an impressive 5.3% for the top 10 markets. ((1) quarter hour share for Mon.-Sun. 6:00 a.m. to Midnight) --Clear Channel Radio is continuing to see an increase in the utilization of shorter length commercials by advertisers of all sizes, including major national advertisers such as Verizon, Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box and The WB Television Network. Overall, in markets across the country advertisers are utilizing two to five times as many :30s and :15s so far this year compared to last year. --Clear Channel Radio's Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
--Highlighting the early accomplishments of the Creative Services Group, Clear Channel Radio has created a new resource for advertisers on the Internet at www.betterradio.net. Clear Channel Radio launched the Creative Services Group to improve the quality of the commercials aired on its stations. Working directly with local stations, direct advertisers and advertising agencies, the Creative Services Group is elevating the quality of commercial content, holding regional seminars and working directly with creative directors and other advertising professionals on the benefits of Selling With Sound(TM). Hogan hogan Dwelling of the Navajo Indians of Arizona and New Mexico. The hogan is roughly circular and constructed usually of logs, which are stepped in gradually to create a domed roof. Added, "We are meeting with creative directors as major advertising campaigns are now being created specifically for radio. Due to the outstanding performance and response to the Creative Services Group, we are doubling our financial commitment to these activities for the current year." Advertisers can learn more about how shorter duration spots are making radio advertising more effective by visiting www.betterradio.net. The site includes real commercials, examples of conversions of :60 spots to more effective :30 spots, third party endorsements, as well as success stories, research and articles on "Less is More" and the Creative Services Group. "Betterradio.net is an excellent resource and a must visit site for anyone looking to maximize their advertising budget. The site shows examples of how "Less is More" is driving sales, creating branding opportunities and increasing return on investment. The Creative Services Group's ability to produce or help to produce world class radio creative is truly an advantage for Clear Channel Radio advertisers who use it," concluded Hogan. About Clear Channel Radio Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's operations include radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , syndication See syndication format. and independent media representation. Clear Channel Radio is a division of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. , Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com. Certain statements in this release constitute "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. |
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