``Kids Say'' Web is Better Than Television; New MaMaMedia ``Kids Say'' Poll Reveals Internet Access is Viewed as Important as the Family Pet.

NEW YORK--(BUSINESS WIRE)--April 13, 1999--

Kids are turning to the Internet and turning off television by a wide margin, according to the "Kids Say" Poll answered by visitors to MaMaMedia (www.mamamedia.com), the award-winning kids Internet destination. The "Kids Say" Poll is a regular, informal on-line poll MaMaMedia conducts to gauge the social and technological attitudes and trends of today's kids. The poll taps into MaMaMedia's 250,000 member community and nearly 9,000 kids responded to at least one of the poll questions.

When asked to choose which they'd rather have with them on a desert island for a month -- "lots of books," "a television," "a friend," "a pet" or "their computer with Internet access" -- "a friend" took top honors with 38% percent of votes. However, 25% of respondents chose "their computer with Internet access," which finished in a dead heat with "a pet." The remaining 12% of the votes were split between "lots of books" (7%) and "a television" (5%).

"Many people paint a picture of today's children as being overly technologically focused," said Dr. Idit Harel, founder and CEO of MaMaMedia Inc. "Our ongoing research has shown that today's kids are still kids -- they love their friends, they love pets, but they also understand the value of the computer and the technology around them."

In response to what kind of technology they would like to wear on their wrist, 41% of "Kids Say" Poll respondents said they'd want "a computer with Internet access." Other wrist applications in the poll included "a telephone" which received 25% of the vote, "a video game machine" (17 %), "a TV and VCR" (15%), and "a microwave oven" (2%).

Also, 38% of "Kids Say" Poll answered that they were "the best in their house at the computer," while only 30% of respondents selected their "parents." The remaining 32% were split evenly between "my brother" and "my sister."

Another poll question asked what part of their computer they would like to improve. Of the four choices, 40% wanted "a faster modem," 36% "want more RAM," 13% would like "a larger monitor," and 11% wanted "a color printer." "I think if companies better understood the buying influence of kids on family computer decisions, they could more effectively position their products in today's market," added Harel.

MaMaMedia Inc., a privately-held New York-based Internet company, creates unique activity-based learning media for kids ages 5 to 12, their families and educators. Founded in 1995, the company's mission is to promote playful learning and technological fluency. MaMaMedia Inc. prides itself on creating innovative, meaningful ways to marry the power of the computer with the potential of the child. Voted "Best Kids Hangout" in Yahoo! Internet Life's "Best of the Best for `98," MaMaMedia can be found on the Internet at www.mamamedia.com. AOL Keyword: MaMaMedia.