``Jamie, Jamie Everywhere!'': Sister 2 Sister and M Strategies Inc. Celebrate a Year of Media Bliss.

Entertainment Editors/Business Editors

DALLAS--(BUSINESS WIRE)--May 20, 2004

If you haven't done an Internet search for media diva "Jamie Foster Brown" in a while -- hold on to your PC -- you probably didn't know that there are more than 972 citations with her name, up more than 150% since May 2003. Much of those hits are reflective of local, regional, national and international media coverage. The firm behind the media blitz, Dallas-based M Strategies Inc. (MSI), celebrates its first anniversary of media strategy, outreach and management for Sister 2 Sister (S2S) magazine and publisher Jamie Foster Brown today.

"We are proud to tell the Sister 2 Sister story and continue in strong partnership with the magazine and its management team," said Michelle Starr, president and lead media strategist at MSI. "We are determined to position the celebrity and lifestyle magazine as the urban People, and with a year under our belts, we are proud to say that we're helping to move the needle in that direction."

Even national media have come to rely on the magazine's publisher and writers as subject matter experts on hot celebrity news and the buzz on the urban Internet. In addition to frequent calls from CNN, Court TV, MSNBC, FOX News, Jamie and others from Sister 2 Sister magazine have been featured on E! True Hollywood Stories and Bravo's new program to debut in September, "Back Spin."

"We are so happy to have found M Strategies," said Jamie Foster Brown, publisher of Sister 2 Sister. "The firm came highly recommended, has great chemistry with our team and has been able to help us achieve our business goals. Their thought leadership strategy has really helped us to take things to the next level."

Thought leadership has been a key ingredient to getting results. In a candid conversation with a Washington Post writer in November 2003, Jamie commented on pop icon Michael Jackson's image and its impact on fans.

"Image is everything," said Brown. "Remember when 'Thriller' came out, how every little kid had the little red jacket, the white socks and glove? Now Michael is macabre. He doesn't look like anything anybody else would want to look like....Look how many girls want to look like Britney Spears. People want to emulate and look like the stars that they adore and idolize. You can't look like Michael anymore."

"Our goal was to get the phones ringing with requests from some of the heaviest national media players in the industry, and the results have been overwhelming," said Starr. "When we began receiving frequent inquiries from the O'Reilly Factor and even the BBC, that's when we knew that Sister 2 Sister magazine was well on its way to being a force to be reckoned with in the mainstream media."

National celebrity gossip and entertainment columns in the New York Daily News, the New York Post's "Page Six," The Philadelphia Daily News, The Chicago Sun-Times, the Atlanta Journal-Constitution and world-wide newswires like the Associated Press have all cited Sister 2 Sister for the latest celebrity scoop on tier-one celebrities like Michael Jackson, Bobby Brown and Whitney Houston, Mary J. Blige and others.

In December of 2003, while capping off two weeks of appearances and interviews with the likes of the BBC, MSNBC, Court TV, Washington Post, the Philadelphia Daily News and multiple market radio stations, Brown was prominently quoted in an Associated Press story about the recent Michael Jackson scandal which appeared in more than 50 publications from around the globe, including CNNenEspanol.com, CNN.com, Taipei Times, The Calgary Herald, ABCnews.com, CBSnews.com and The China Daily.

In March of 2004, Entertainment Tonight, EXTRA and Access Hollywood clamored after Jamie when she was offered unfettered access to Michael Jackson and his entourage on their recent visit to Capital Hill.

Hit movies like "BeautyShop," sitcoms like "The Parkers" and talk shows like "The Sharon Osborne Show" have all included the magazine in their final cuts. This year the magazine will debut on its very first game show, Pax's "On the Cover."

Jamie has also been burning up the radio airwaves in urban markets and also in syndication. Over the past year, Jamie was heard on The Russ Parr Show, The Doug Banks Show, The Steve Harvey Show and week after week on The Tom Joyner Morning Show.

The top-tier media demand on Brown has forced the magazine to begin offering up new subject matter experts to meet media demand for the publication's reaction, insights and opinions on what's happening in urban culture and celebrity news. These knowledgeable sources come straight from the magazine's pages and the Internet portal www.s2smagazine.com.

In January of 2004, MSI created the concept of the S2S Urban eBuzz Reporter, Ericka Boston, who spends most days scouring the Internet for the latest buzz on the urban Internet and interacting with the chatters on Sister 2 Sister's website which is swiftly becoming known as the hub for urban chatter on the web. Every other week, Boston's report, the Urban eBuzz Report is distributed nationwide by e-mail and has stimulated buzz in some of the nation's top media markets, including the Philadelphia Daily News and Detroit talk radio station WGBH. Recent topics have explored S2S Internet poll results about the controversial movie "The Passion," Janet Jackson's Superbowl exposure and chatter about whether it's a good idea to date your best friend's ex.

Boston has teamed up with S2S relationship guru and nationally known psychologist Dr. Jeff Gardere on a couple of her interviews. His recent article about how keeping a clean house can add up to hot sex is sure to get folks talking.

S2S' Stomps & Shouts columnist Calvin Terrell has been igniting radio airwaves with hot celebrity news as well. His recent in-depth interviews with members of the former boy-band B2K that engulfed about 1/3 of the magazine garnered interview opportunities with radio stations in Baltimore, Atlanta, Baton Rouge and Jackson, Mississippi. Terrell is also slated to become a monthly addition to Dallas-based KHVN 970 AM reporting on gospel celebrity news.

"We've been able to watch the buzz build, even during single initiatives," said Starr. "Because we have a firm grasp of the magazine's target audience and therefore the magazine's media mix, we've been successful in stimulating chatter from the Internet, radio, newspaper and television on topics that some other magazines won't touch."

Sister 2 Sister (S2S) is the hottest and most trusted audited entertainment and lifestyle magazine for African American women. It has been in existence for 15 years and is wholly owned by Jamie Foster Brown, "The Barbara Walters of Print," who built her career in the entertainment industry. Since its modest beginnings as a newsletter for women in the entertainment industry back in 1988, the magazine has developed into one of the most powerful and respected voices in entertainment, focusing on Black celebrity news. Currently distributed in the U.S. and abroad, S2S has achieved phenomenal growth, nearly quadrupling circulation in the last five years. For more information on Sister 2 Sister, log on to http://www.s2smagazine.com.

M Strategies Inc. (MSI), is a D/FW-based consulting firm which specializes in media strategy, media training and messaging. It concentrates its efforts on specifically leveraging the relationships, influence and credibility of media to communicate its client's messages to their important stakeholders. M Strategies taps into a diverse team of counselors in Chicago, New York, The Bay Area, Atlanta, Dallas, Houston and beyond to address media strategy for long and short term initiatives, build the infrastructure for media relations departments, provide temporary and long term onsite consultants, company spokespersons, or develop crisis readiness plan or issues management strategies with on-call counselors ready to engage with the media. M Strategies is also aligned with one of the country's award-winning, full service, production teams. For more information on M Strategies Inc. log on to http://www.mstrategiesconsulting.com.