``Into the Pixel'' Art Submission Deadline Extended to March 10; Third Annual ``Into The Pixel'' Art Exhibition Showcases the Art and Artists Behind the Videogame.

WHAT:         "Into the Pixel" (ITP) 2006 will feature 16 works of art
              from videogames, selected by a panel of experts from
              world-class museums, cutting-edge galleries, and
              interactive entertainment industry art veterans. This
              unique exhibition showcases the talented artists and
              inspirational art that goes into games, yet is rarely
              seen by the art-loving public.

              Each year, the ITP Collection is printed, framed, and
              hung in the Into the Pixel Gallery at The Electronic
              Entertainment Expo (E3Expo), the world's premier trade
              show for computer and video games and related products.
              After its unveiling at E3Expo, the ITP Collection then
              travels to other museums and exhibit opportunities.

WHO:          "Into the Pixel" will be accessible to the general
              public as well as to the more than 70,000 interactive
              entertainment industry executives, designers,
              developers, animators, journalists and retailers who
              attend E3Expo.

CO-HOSTS:     E3Expo is co-producing "Into the Pixel" with The Academy
              of Interactive Arts & Sciences and the Prints & Drawings
              Council of the Los Angeles County Museum of Art (LACMA).

WHEN:         The deadline for submissions is extended to Friday,
              March 10th, 9AM (EST)

SUBMIT
ART TO:       Artists should consult www.IntoThePixel.com for detailed
              information and to submit their art.

ELIGIBILITY:  Entry for "Into the Pixel" is open to Academy members
              and E3Expo exhibiting companies. Art submissions must be
              from published, or soon to be published, computer and
              video games. Artists may submit up to three original
              works.

EXTENDED
DEADLINE:     Friday, March 10th, 9AM (EST)

2006
JURORS:       Kevin Salatino, Curator of Prints & Drawings, Los
              Angeles County Museum of Art

              Cynthia Burlingham, Director Grunwald Center for the
              Graphic Arts, UCLA/Deputy Director of Collections,
              Hammer Museum

              Ryan Church, Freelance Concept Artist/Formerly Senior
              Art Director, Industrial Light & Magic

              Caryn Coleman, Co-owner and Director, art gallery
              sixspace / art.blogging.la

              Lorne Lanning, President and Creative Director, Oddworld
              Inhabitants

              Tim Langdell, Professor, University of Southern
              California/Chairman, EDGE Games

              Louis Marchesano, Curator of Prints & Drawings,
              The Getty Research Institute

ABOUT
E3Expo:       E3Expo is the world's premier trade show for computer
              and video games and related products. The show is owned
              by the Entertainment Software Association (ESA), the
              U.S. association dedicated to serving the business and
              public affairs needs of the companies publishing
              interactive games for video game consoles, handheld
              devices, personal computers, and the Internet. For more
              information, please visit www.e3expo.com or
              www.theesa.com.


ABOUT
AIAS:         The Academy of Interactive Arts & Sciences is a
              non-profit organization of nearly 8000 members, solely
              dedicated to serving the entertainment software
              industry. The mission of the Academy is to promote and
              advance common interests in the worldwide entertainment
              software community, recognize outstanding achievement in
              interactive content, enhance the image and awareness of
              entertainment software, and conduct an annual awards
              show. The Academy's board includes senior executives
              from the major video game companies, including Sony,
              Nintendo, Electronic Arts, Microsoft, Atari, Take Two,
              Activision, THQ and Ubisoft. Current members represent
              such varied fields as: art and graphics, animation,
              acting, interactive design, production, software
              engineering, sound design and music, testing and quality
              assurance, video and special effects, editorial and
              storyline writing, as well as the business segment of
              the industry.

ABOUT
LACMA:        Established as an independent institution in 1965, the
              Los Angeles County Museum of Art has assembled a
              permanent collection that includes approximately 100,000
              works of art spanning the history of art from ancient
              times to the present, making it the premier encyclopedic
              visual arts museum in the western United States. Located
              in the heart of one of the most culturally diverse
              cities in the world, the museum uses its collection and
              resources to provide a variety of educational and
              cultural experiences for the people who live in, work
              in, and visit Los Angeles. LACMA offers an outstanding
              schedule of special exhibitions, as well as lectures,
              classes, family activities, film programs and
              world-class musical events. Museum Hours: Monday,
              Tuesday, and Thursday noon-8 pm; Friday noon-9 pm;
              Saturday and Sunday 11 am-8 pm; closed Wednesday,
              Thanksgiving and Christmas. Call [phone], or
              visit our web site at www.lacma.org for more
              information.

              General LACMA Admission: Adults $9; students 18+ with ID
              and senior citizens 62+ $5. Admission (except to
              specially ticketed exhibitions) is free every evening
              after 5 p.m., the second Tuesday of every month, and for
              children 17 and under. LACMA is located at 5905 Wilshire
              Boulevard, Los Angeles, CA 90036.

Please Note:  E3Expo is a trade event, and is not open to the general
              public. No one under 18 will be admitted, including
              infants. This policy is strictly enforced.